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Business Development

Proactively Engage Your Leads — Or You’ll Leave Business on the Table

an Article written by John Nugent on March 28, 2024

...have the right revenue?  Once you’ve completed this qualification process, you need to determine what kind of MQL you’re looking at. “Early Stage” MQLs Some of the people you mark as MQLs will simply be looking to you as an...

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Business Development

Applying Dollar-Cost Averaging to Your Marketing Strategy

an Article written by Mark O'Brien on August 29, 2024

...anytime is a good time to start investing — and the same applies here. Today’s the best day to begin dollar-cost averaging your marketing. Want more good stuff like this? Connect with Newfangled on LinkedIn or subscribe to our newsletter....

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Article

The Best Strategy for Moving Prospects Through Your Marketing Funnel

an Article published on April 16, 2024

...we’re going with all of this. The hierarchy of the effects model has been applied to countless marketing funnels. But while the terminology may vary, the thinking behind it remains consistent. At Newfangled, we use the following terms to describe...

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Content Strategy

Either Hire an Outside Marketing Team or Hire In-House, Right? Not Exactly.

an Article written by John Nugent on February 16, 2024

...full-service partner. When clients return to Newfangled after attempting to bring marketing in-house, it’s often because they can’t build and sustain the necessary infrastructure to keep every marketing task running smoothly. A good external partner already has sophisticated marketing infrastructure...

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Paid Media

Are LinkedIn Ads Worth the Price?

an Article published on May 3, 2024

...since there’s nothing that compares, you might decide you can’t afford not to invest at least a portion of your ad budget on LinkedIn. Want more good stuff like this? Connect with Newfangled on LinkedIn or subscribe to our newsletter....

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Email Marketing

Turn Prospects Into Clients With List Segmentation and Lead Scoring

an Article published on April 11, 2024

...the core of everything we do at Newfangled. We start everything with persona work to define the broadest groups of people we want to target. Then we segment further based on additional data points — or digital clues — we discover...

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Podcast

The One Where We Ask Again, Is Content Marketing Dead?

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on January 4, 2018

...Mark O’Brien: Yeah, exactly. Chris Butler: And what we’ve learned. Mark O’Brien: Great. Chris Butler: Hope to see you back then. Mark O’Brien: Happy New Year everybody. Lauren Siler: Happy New Year. Chris Butler: All right. Happy New Year guys....

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Podcast

Our Experience is Our Data

a Podcast hosted by Christopher Butler and Mark O'Brien on March 1, 2018

...they are saying it… Mark: Oh they state it, yeah. Chris: Because as we seen time again, and maybe this is actually another one. Mark: (Laugh) Chris: Stated positioning is one thing, the message is another. Mark: Mm-hmm (affirmative). Chris:...

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Podcast

Finding Entrepreneurial Community

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on April 12, 2018

...eyes. Chris Butler: I’ve never seen that when I give a talk. Mark O’Brien: Really? Chris Butler: I’m kidding. Mark O’Brien: Maybe you’re just not looking. Chris Butler: People are applauding the whole time. Mark O’Brien: Oh, the whole time?...

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Podcast

Mark and Chris Argue about the GDPR

a Podcast hosted by Christopher Butler and Mark O'Brien on May 10, 2018

...Butler. Mark: And I’m very angry. Chris: (laughs) Mark: (laughs) Chris: That’s his new name. Mark: Also, also Mark O’Brien. (laughs) Chris: (laughs) Ah, Mark is very angry because, uh- Mark: (laughs) Chris: For the last couple of months- Mark:...

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