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Article

The Family Business

an Article published on September 16, 2013

...better. Oh, and we talk a little business, too. Mark (the owner) could just as easily set up a web meeting or use a company-wide email to disseminate all the vital data: profitability, changes in benefits, organization charts, etc. But...

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Article

Email Marketing

Why Marketing Automation Programs Fail, Part 2: Training and Guidance

an Article published on February 10, 2014

Last week, I wrote a blog post about the fact that 3 out of 5 marketing automation implementations fail, and why I think that is happening. After writing the post, I was discussing this with Mark, and we realized that...

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Article

The Four Benchmarks for the Business-Generating Agency Website

an Article written by Mark O’Brien on March 12, 2013

...if you’d like the raw Excel version, send a nice note to me at Mark at Newfangled.com. Again, this all presupposes that you are a specialized, well-positioned agency, and that you know how to write at a decent level. If...

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Article

Our Web Development Book Series

an Article written by Christopher Butler on October 20, 2010

...to tell the story of how it came about… A Newfangled Approach to Your Website, Volume 2 (picture taken by Dave Mello) Soon after I inherited the job of writing our monthly newsletter from our founder, Eric Holter, Mark and...

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Article

Getting to Know George, Newfangled Developer

an Article published on November 5, 2009

...developers are. George Wamichi is one of these and happens to be my deskmate. Lucky Me!! George has been a Newfangled web developer since Feb 2007 and has worked on 20 website projects for Newfangled thus far.  What is your...

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Podcast

Content Strategy

Success in Lead Generation Amidst a Pandemic

a Podcast hosted by Mark O'Brien on February 16, 2021

Si Robins, senior account manager at web development firm Four Kitchens, had no idea that they were ahead of the Covid curve when they began working with Newfangled in November of 2019. It was then that the Four Kitchens team...

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Podcast

Advice For Better Content Ideation

a Podcast hosted by Christopher Butler and Lauren O'Brien on June 22, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-12-advice-for-better-content-ideation/s-PjLbX Transcript Chris Butler: Welcome to the Agency Marketing Matters podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Julia Vanderput: I’m Julia Vanderput. Chris Butler: This is episode 12 of the podcast in season two. A return from Julia...

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Event

The Newfangled Seminar

an Event published on January 5, 2016

The Newfangled Seminar is an intimate, all-inclusive educational retreat exclusively for agency principals and decision makers. We will spend two days and two nights together, enjoying springtime in the south and learning about and discussing the most current and important...

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Podcast

Content Strategy

Choose Your Content Types Wisely

a Podcast hosted by Lauren O'Brien on March 29, 2019

...experts to do better digital marketing. You can learn more about Newfangled’s digital marketing method at newfangled.com. Lauren McGaha: Let’s get into the gated side of things because that is really where we’ve seen the most diversity lately. Perhaps where...

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Article

Email Marketing

Selecting a Marketing Automation Platform

an Article published on June 9, 2015

It’s been about six weeks since we drove home from the Fearrington Inn. It’s been just enough time to begin reflecting on some of the memorable experiences from the Newfangled Seminar that I feel lucky to have been a part...

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