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Article

How "Doing it Wrong" Became "Getting it Right": A Note on the Newfangled Seminar

an Article written by Lauren O’Brien on May 6, 2015

Walking into the cocktail party after the first full day of the inaugural Newfangled Seminar was quite an experience. Day 1 had an ambitious agenda. In fact, by the cocktail party, we’d already completed eight of our total 11 planned...

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Article

Six Important Points to Remember About Content Entry

an Article published on August 25, 2011

...short breather for both the project management team at Newfangled and for the team on the agency and/or client side, when our developer takes the reigns and begins building the actual site. It’s at this point that the prototype can...

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Event

The Newfangled Seminar

an Event published on February 10, 2015

The Newfangled Seminar is an intimate, all-inclusive educational retreat exclusively for agency principals and decision makers. We will spend two days and two nights together, enjoying springtime in the south and learning about and discussing the most current and important...

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Podcast

Content Strategy

The Complexity of the Content Landscape

a Podcast hosted by Christopher Butler and Lauren O'Brien on August 20, 2019

...consultancy focused on empowering experts to do better digital marketing. You can learn more about Newfangled’s digital marketing method at newfangled.com Chris: You know, it’s interesting, something you said a moment ago, I think. I want to make sure it...

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Article

The Two Things About Scheduling

an Article published on July 5, 2011

Recently we’ve started a series of posts applying The Two Things question to some of the topics we deal with on a daily basis at Newfangled. Make sure to check out Chris Butler’s The Two Things About Website Measurement, Chris Creech’s...

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Article

Strategy Sessions: How much content should you post to your website each month?

an Article written by Lauren O’Brien on January 15, 2015

As Strategists at Newfangled, we get to spend a lot of our day talking to really smart people who ask really insightful, thoughtful questions on a regular basis. Call it a perk of the job. Today, we launch a new...

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Page

How to Create a Content Strategy

a Page published on September 26, 2019

...align with your business’s areas of expertise (we call these Messaging Areas of Focus), and will only write on subjects that fall squarely within that intersection. An example is this content you’re reading on Newfangled’s site right now. This content,...

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Article

Paid Media

Why Your Marketing Strategy Needs Paid Media Now

an Article written by Mark O’Brien on April 9, 2020

For most of the past 20 years, it’s been Newfangled’s position that investing in digital ads was unwise for professional service firms. Ads were short-sighted. Buying and placing digital ads was easy, anyone could do it. There was no craft...

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Article

Interactive source control and visual comparisons

an Article written by Dave Mello on January 21, 2014

Like many people, we at Newfangled have been using Git, the popular, open-source version control system, in various ways for years. Using *any* type of revision/source control is critical for any development team. Individual branches of code can be maintained...

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Article

Editing for the Nonprofessional Editor

an Article published on November 16, 2009

Everybody at Newfangled has a superpower. Mine is baking pies: But if I were going to choose something a little more practical (which goes against the point of a superpower), I would point to my secret identity as a grammar...

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