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Article

Why we do SEO (the way we do)

an Article published on November 20, 2012

...the Newfangled CMS does), friendly URLs should be descriptive of the content as well. Extra Credit (soon this won’t be extra credit, anymore): Use schema.org metadata to mark things up.   There’s gotta be something else, right? Ok, I lied....

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Prospect Experience Design

Designing Newfangled's Home Page Slides

an Article published on October 15, 2012

...concept presented itself and the design came together rather quickly. Once the D.C. dates had passed, Mark asked me to revise the slide to promote just the San Francisco event. The Gallery I hope you enjoy the retrospective. For extra...

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Service

Content Development

a Service published on May 22, 2019

...them than they do. Unsolicited comments like that are the bar we set for ourselves — and we take pride in hitting that mark consistently. How it Works Our model is interview-based, so the content is derived solely from your...

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Why @Font-Face Will Replace sIFR

an Article published on January 7, 2011

...Mike Davidson and Mark Wubben. Since 2006, Newfangled has been recommending sIFR to our clients as an alternative to the few web-safe fonts available for browsers. Although it’s been a better solution than using graphics as a replacement for custom...

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How We Increased Content Production by 85% Last Quarter -- And Got More Efficient, Too

an Article written by Tema Flanagan on February 27, 2014

...we also made sure it included representatives from all the major “disciplines” within Newfangled: leadership and big-picture vision (Mark and Chris), project management (Page), development (Dave), visual design (Justin), marketing automation (Chris Creech), and content marketing (me). We also agreed...

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Article

How To Do SEO, Part 2, Farming vs. Hunting

an Article published on March 26, 2008

...use Google as a navigation tool as well as a search engine. Rather than typing newfangled.com into their browser, they type newfangled into Google and get to us that way. These occurrences do reflect the level of engagement we have...

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Article

Newfangled Blogging 2.0

an Article published on July 8, 2008

...see from scanning through the archives of any of the Newfangled blogs. Because blogging is not the primary job function of anyone here, writing often gets put aside so that we can do what we do best. However, we do...

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Article

Content Strategy

Newfangled's Content Development Services: Your Expertise, Our Finesse

an Article written by Mark O'Brien on April 16, 2018

...me, find that writing is not their most compelling mode of communication. We’ve been focusing a lot on communication styles over the past year or so at Newfangled. During this time, I’ve begun to realize that some of my best...

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Content Strategy

Confessions of a Former Client—Top Lessons of the Newfangled Digital Marketing Method

an Article published on January 2, 2019

I have been where you are going. I have sat in your seat at the conference room table and advocated for a new way forward. As a former business development leader at a creative firm (and a former Newfangled client),...

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Article

How Effective Are Purchased Lists, and Do You Need to "Warm Them Up" First?

an Article written by Mark O’Brien on July 16, 2014

I wrote a blog post recently about why we believe purchasing targeted email lists makes sense — not just for Newfangled, but for the majority of our clients, too. In that first post, I explained our recommendation to purchase lists...

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