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Prospect Experience Design

Casual Fridays: The New Newfangled.com (and Good Platform Curation)

an Article written by Christopher Butler on November 7, 2014

It’s been a few months, but Mark and I get back into the swing of things this morning with a new “Casual Fridays” episode. We talk a bit about our new site, what’s going on “under the hood,” and also...

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How SEO Works

an Article written by Christopher Butler on December 31, 2010

...best. After all, even though the New York Times is a nationally trusted news source, you probably wouldn’t expect them to be a better source for information on SEO than, say, this website, even though Newfangled.com’s PageRank is 6. (Go...

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The Future of the Web, Part 2

an Article written by Christopher Butler on July 29, 2009

...In the image below, I imagined what an augmented reality application might display if I pointed my phone’s camera at Newfangled’s North Carolina office. By combining GPS and landmark recognition technology, my smart phone will not only detect and identify...

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Content Strategy

Delivering a mobile experience

an Article written by Dave Mello on April 6, 2011

...the generic issue: if the screen is small, modify the presentation. I also threw together a simple mobile-friendly stylesheet, to illustrate the point. For this example, I used the newfangled.com site. I defined a couple of simple changes to that...

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Content Strategy

Confessions of a Former Client—Top Lessons of the Newfangled Digital Marketing Method

an Article published on January 2, 2019

I have been where you are going. I have sat in your seat at the conference room table and advocated for a new way forward. As a former business development leader at a creative firm (and a former Newfangled client),...

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For the Love of Agencies

an Article written by Mark O’Brien on March 24, 2011

...of Committing to a Focused Market Position Conspicuously writing “Newfangled works with ad agencies to build conversion-focused websites…” right on our homepage was a very scary thing to do at first. Each year we have put a finer and finer...

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Content Strategy

10 Years | 10 Things

an Article published on February 9, 2011

Once a month at Newfangled, we have a Lunch & Learn session in which a member of the team shares a presentation (amidst pizza and soda) on a topic that interests them and relates to their role at the company....

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Prospect Experience Design

Designing "A Newfangled Approach To Your Website"

an Article published on October 25, 2010

Last week, Chris Butler provided some back-story on how our book series, “A Newfangled Approach To Your Website, Volumes 1 and 2” came to be. I thought it would be appropriate to round out that post with one that covers...

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Dynisco.com Goes Live

an Article published on August 2, 2010

Last week Newfangled launched a re-designed site for Dynisco, a provider of high-performance, cost-effective sensors, controls, and analytical instruments for plastics extrusion processing. The cleaner and more contemporary dynisco.com is based on branding developed by one of our agency partners,...

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Some Thoughts on Running an Agency's Social Media Account

an Article written by Tema Flanagan on May 19, 2014

I started managing the Newfangled Twitter account just before Christmas this past year. For several years leading up to that time, our Twitter handle had been very ably managed by our Creative Director, Justin Kerr. But since I was in...

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