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Newfangled Heads for the Hills!

an Article published on September 15, 2008
As we do every year, Newfangled spent the last three days on retreat. We rented several cabins outside of Saluda, NC and had a great time eating, drinking, singing, swimming, hiking, and all around enjoying each others company. Heres a...
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Guess the Desk

an Article published on November 24, 2009
Newfangled’s workspace is out in the open. No cubes. Only a few walls. Needless to say, we are fully aware of the distinctive quirks each of us have about our desks. I’ve taken some photos of a few particularly interesting...
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Prospect Experience Design

Usability: A Key Ingredient for Successful Websites

an Article published on February 7, 2012
...marketing initiative. Newfangled’s Grayscreen Prototype process was developed as one way to address this issue. Working together from the project’s inception, clients, agencies, and Newfangled’s team of developers and project managers come together to build a mock-up site that allows...
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The Familiarity Spectrum Redux

an Article written by Christopher Butler on August 3, 2011
...LinkedIn, Google+, etc.), Newfangled, which included our own newsletter and blog digest email campaigns, and Other, which included a very long tail of unique websites that linked to us. As the graph makes quite plain, organic search again generated far...
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Prospect Experience Design

Focusing on Design

an Article published on May 13, 2011
...project moving along. In this post I’m only going to focus on the design process. Newfangled web development involves many other aspects so I’ll assume you’ve already worked out the site’s form, structure and content types using some type of...
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Content Strategy

Delivering a mobile experience

an Article written by Dave Mello on April 6, 2011
...the generic issue: if the screen is small, modify the presentation. I also threw together a simple mobile-friendly stylesheet, to illustrate the point. For this example, I used the newfangled.com site. I defined a couple of simple changes to that...
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For the Love of Agencies

an Article written by Mark O’Brien on March 24, 2011
...of Committing to a Focused Market Position Conspicuously writing “Newfangled works with ad agencies to build conversion-focused websites…” right on our homepage was a very scary thing to do at first. Each year we have put a finer and finer...
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