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Article

Building a WordPress Site

an Article published on July 20, 2009

Steve and I have been working on Newfangled’s first WordPress site! Instead of using Newfangled’s own Content Management System (CMS) as a base for this site, we’re using the popular WordPress platform. WP is a well-known free blogging service and...

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Article

A Value-Based Content Strategy

an Article written by Christopher Butler on July 14, 2009

...So, I want to get real with our content: with the newsletters, the blog, my use of social media on behalf of Newfangled, all of it (hence the emotiface above). Just to be clear, I’m not advocating giving this whole...

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Article

Get a Little Uncomfortable

an Article written by Mark O’Brien on May 15, 2009

...discomfort, though, and actually instantly transformed it into fuel I could burn for motivation. My discomfort became encouragement because I new I was doing the right thing. Newfangled needed me to put myself out there; I knew I had a...

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CRM

Service in Web Development - The Long Term Relationship

an Article written by Mark O’Brien on May 1, 2009

...aren’t enough. Websites need to be in a state of continual improvement and positive growth, lest they give the impression that they are aging and irrelevant. As Newfangled has been developing sites over the past fourteen years, we have come...

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Resource of the Month: Newfangled's Website Profile

an Article published on February 4, 2009

Normally, I look outside of Newfangled for RotM candidates, but this month I want to shine a light on one of our web development tools: the Website Profile. This brief questionnaire is given to the client early in the development...

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Article

How SEO Works

an Article written by Christopher Butler on December 31, 2010

...best. After all, even though the New York Times is a nationally trusted news source, you probably wouldn’t expect them to be a better source for information on SEO than, say, this website, even though Newfangled.com’s PageRank is 6. (Go...

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Article

How To Do SEO, Part 2, Farming vs. Hunting

an Article published on March 26, 2008

...use Google as a navigation tool as well as a search engine. Rather than typing newfangled.com into their browser, they type newfangled into Google and get to us that way. These occurrences do reflect the level of engagement we have...

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Article

How Effective Are Purchased Lists, and Do You Need to "Warm Them Up" First?

an Article written by Mark O’Brien on July 16, 2014

I wrote a blog post recently about why we believe purchasing targeted email lists makes sense — not just for Newfangled, but for the majority of our clients, too. In that first post, I explained our recommendation to purchase lists...

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Newfangled Blogging 2.0

an Article published on July 8, 2008

...see from scanning through the archives of any of the Newfangled blogs. Because blogging is not the primary job function of anyone here, writing often gets put aside so that we can do what we do best. However, we do...

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Article

Self Evaluation: Response to Bakers Common Struggles in Firms, The Changing Role of the Principal

an Article published on October 20, 2008

For the next three posts, Ill be doing an evaluation of Newfangled in response to David Bakers position paper entitled Common Struggles in Firms. All of Davids position papers can be downloaded from his site. You have to register to...

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