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Newfangled Reading List: SEND

an Article published on May 27, 2008

...several other books as a team here at Newfangled, including these: > Zingermans Guide to Giving Great Service > Dont Make Me Think!: A Common Sense Approach to Web Usability > Selling the Invisible: A Field Guide to Modern Marketing...

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The Future of the Web, Part 2

an Article written by Christopher Butler on July 29, 2009

...In the image below, I imagined what an augmented reality application might display if I pointed my phone’s camera at Newfangled’s North Carolina office. By combining GPS and landmark recognition technology, my smart phone will not only detect and identify...

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Buckminster Fuller: Doing More with Less

an Article published on July 11, 2008

...Mark OBrien Library. If youre not familiar with him, read one of these books, go to the exhibit, or just find him online. His unique way of thinking and incredible contributions to the 20th century and beyond will inspire you!...

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Interview: Kari Ziegler, Level Studios

an Article published on September 8, 2008

...Years ago it was all done on paper – jeez! CB: Who has influenced or helped you the most in your career? KZ: I was discussing this with my CEO about a year ago – it seems mentors are rare....

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Leadership Coaching for  Growth-Minded Business Owners and Decision Makers

a Page published on December 12, 2022

...Business Leader Too many professional coaching services focus solely on talks with the CEO. Simplified Growth involves your entire executive team. This is professional leadership coaching. It must involve all of your leaders to truly take root within your organization. ...

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To Buy or To Build

an Article written by Christopher Butler on December 31, 2008

...scene from the film, which reminded me of a frequent reality for companies like ours, rogue CEO Obadiah Stane demands that one of his engineers replicate the functionality of one of Stark’s designs. When the engineer complains, “it’s impossible,” Stain...

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The Future of the Web, Part 1

an Article written by Christopher Butler on June 30, 2009

...online world. Facebook CEO Mark Zuckerberg envisions a more personalized, humanized Web, where our network of friends, colleagues, peers, and family is our primary source of information, just as it is offline. In Zuckerberg’s vision, users will query this “social...

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Prospect Experience Design

Guest Post by Eric Holter: A Critique of the Currency Marketing's Website

an Article written by Christopher Butler on July 28, 2009

Now that Eric, our former CEO, is off to new heights in his career, I’ve invited him to contribute a few guest blog posts. This is the second of a series that will be published in the coming months. After...

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Book Review: "Who's Your Gladys?"

an Article published on August 23, 2013

I recently finished Who’s Your Gladys? How to Turn Even the Most Difficult Customer into Your Biggest Fan by Marilyn Suttle and Lori Jo Vest. I selected it from Newfangled’s book club reading list for three reasons: the title was...

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Prospect Experience Design

The Most Important Step in the Web Development Process

an Article written by Mark O’Brien on February 14, 2012

...is that a commonsense approach to web development does not work. A good example of this is the way most agencies begin the process of building a website: with design. Back in Newfangled’s early days when I was just learning...

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