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Email Marketing

How Marketing Automation Works

an Article written by Christopher Butler on April 15, 2013
...content, marketing automation won’t fix that. But, there are ways to accelerate things. Building a list organically will take years — there’s really no way around that. But last month, Mark mentioned some of the benefits of buying a contact...
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Its All About Skimming

an Article published on February 7, 2008
Mark and I recently had a chat (of which you can read a transcript on his blog) about how anyone could possibly keep up with the amount of information delivered via RSS to our computers every day. Every day you...
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Make Your Blog Worthwhile

an Article published on April 20, 2010
...was on board with a comment made by Mark Shipley of Wanderlust (one of my clients, coincidentally), who said: “I’m probably odd. I like longer content, as long as it is well written and has some meat to it.” I’m...
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Week 749

an Article written by Christopher Butler on April 5, 2010
...have Dave, Jim, Steve Brock, Mike, Justin and Mark, who have all been with Newfangled for a decade this year. That’s just amazing to me (I can’t believe I’ll have been here for six years in September…). Days like Thursday...
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How to Use Twitter well

an Article published on March 6, 2009
We’ve had a healthy debate at the Newfangled lunch table for several months now about the value of Twitter. I’ve been an advocate for Twitter while Mark and Chris (like many people) are not big fans. I signed up for...
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Short and Sweet Website Copy

an Article published on November 30, 2009
...you’re only briefly scanning the article. Which of these pages is more likely to grab your attention? However, even with these tips, it’s best to keep things short and sweet whenever possible.  As Mark Twain famously said, “If I’d had...
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What is Growth?

an Article written by Christopher Butler on April 29, 2009
...in this way. Corporations will eventually begin to think more intelligently about the new creature in its midst. Just not yet. This quote really stood out to me because one thing we’re really trying to do at Newfangled is get...
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