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Article

The Benefits of a Coordinated Project, Schedule, and Billing System

an Article published on August 1, 2008

...on which the tool rests is our process. In March, Mark wrote about our project anatomy, noting that it is what holds us accountable to our process while still allowing for growth. We started by printing it out on paper-...

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Article

Who Are You Speaking To?

an Article written by Christopher Butler on October 31, 2009

...how to actually achieve them. And yet, when we don’t reach our objectives, we are confounded as to why. This truth is at the core of why many companies (including Newfangled) struggle with maintaining a web content strategy: We know...

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Article

Prospect Experience Design

Thinking About Information Architecture

an Article published on November 16, 2010

...because it is on paper. Newfangled utilizes the approach of building an interactive prototype, which we call a “grayscreen,” because it gives us an opportunity to plan out the functionality of a website using the web instead of a pen...

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Podcast

Content Strategy

Expert Content Alone Is Not Enough to Generate New Business

a Podcast hosted by Mark O'Brien on May 20, 2021

...Lehman, COO of Zencos https://www.youtube.com/watch?v=EksaMA1HUY8 In this episode Mark invites Fritz Lehman, COO of Zencos, to dive into the hurdles & successes of their last two years of working with Newfangled. In this discussion, you will learn about: Why a...

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Article

Prospect Experience Design

Website Calls to Action

an Article written by Mark O’Brien on March 18, 2009

...a little about themselves in exchange for more access to Newfangled and our content. 50 conversions in seven days! …and last week was actually quiet compared to the first week of the month (87). Instead of them finding us on...

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Article

Salesforce for Beginners

an Article published on August 4, 2011

Each month at Newfangled we have a peer enrichment session. This month it was my turn to present, so I outlined the basics of Salesforce. Although many of our clients integrate their websites with Salesforce, not many people in our...

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Article

Prompting Creative Thinking (from People Who Don't Think They're Creative)

an Article written by Christopher Butler on August 18, 2011

This week I was listening to a podcast from PRI’s To the Best of Our Knowledge, which was focused on the creative mind. One segment in particular inspired me. At roughly the 15-minute mark (15:11 – 24:20), Anne Strainchamps begins...

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Podcast

Content Strategy

The Most Common Obstacles of Expertise Marketing & the Proven Formula For Getting Started

a Podcast hosted by Mark O'Brien on April 23, 2021

...that. What they don’t always come in with is the experience of consistently putting that on the record. So that’s where we come in.” https://www.youtube.com/watch?v=cItX9jDYF78&t=2s In this episode, Mark speaks with Newfangled Content Coach Jeremy Wingle about the three most...

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Podcast

Content Strategy

Biz Dev During a Pandemic: How to do Fewer Things Better

a Podcast hosted by Mark O'Brien on October 21, 2021

...M3 Design began working on their content marketing in early 2019, giving them nearly a year with Newfangled prior to the shut down of 2020. “I think early 2019 we started creating content. And then the pandemic hit early in...

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Article

Content Strategy

How Analytics Can Help You Refine and Engage Your Target Audiences

an Article written by Corey Florindi on March 5, 2021

...If your audience is confined to a specific country, region, state, or even city, this tab will give you a clear indication of whether or not you’re hitting the mark. Conversely, national or international firms can get a sense of...

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