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Email Marketing Strategy – A How to Guide for Expert Firms

a Page published on December 20, 2019

...expect the email, they are also less likely to unsubscribe or mark the email as spam. It’s important to note, however, that you have to first gain the recipient’s trust by sending quality content that provides value. Read our Email Marketing...

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Podcast

Content Strategy

Stop Obsessing Over Keywords

a Podcast hosted by Lauren O'Brien on January 25, 2018

...meta description. Holly Fong: Mm-hmm, which is also what sometimes shows up on the search pages. Lauren Siler: Yeah. Mark and Chris and I got into a big debate over this in our SEO episode on expert matters, but the...

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Article

Prospect Experience Design

How Long Does the Typical Agency Website Last?

an Article written by Mark O’Brien on May 30, 2014

...technology. By the five-year mark, you can bet that you’ll be ready to rebuild so you can take advantage of the latest web and digital marketing technology. 2. The Pace of Change in Web Design Web design conventions change quickly...

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Article

Email Marketing

Marketing Automation Takeaways from Dreamforce

an Article published on December 9, 2013

I was fortunate enough to spend the better part of a week in San Francisco at the annual Dreamforce conference put on by Salesforce. In our latest newsletter, Mark outlines some of the reasons why we go (and why you...

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Webinar

Email Deliverability Demystified

Hosted on September 30, 2015

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In this webinar, Mark O’Brien will be discussing email deliverability with Chris Creech, Newfangled’s senior strategist, to learn about sender reputation, list hygiene, and all of the other factors that play a role in having your email delivered....

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Article

My Mixbook for 2013

an Article written by Christopher Butler on November 13, 2013

...Cinema, by Steven Soderbergh The Creativity Compass, by Joi Ito You Lookin’ at Me?, by Jan Chipcase The Google Glass Feature No One Is Talking About, by Mark Hurst Being Dumb, by Kenneth Goldsmith Automation Anxiety, by Daniel Akst Douglas...

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Article

Good Editing = Good UX

an Article published on April 2, 2015

...I love technology, but my passion is the written word. Before I became a content strategist for Newfangled, I was an editor at HOW Magazine, where I met Chris and Mark, and I now write for publications including Wired, Quartz...

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Article

Email Marketing

How to Know if Your Agency is Ready for Marketing Automation

an Article written by Lauren O’Brien on December 4, 2014

...Mark’s post, but promise me you’ll come back. In addition to increasing traffic to your site, purchased lists can also be tailored to the demographics of your personas, ensuring that recipients of your marketing materials are not only a qualified...

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Article

The Digital Lead Development Ecosystem

an Article written by Mark O’Brien on July 10, 2013

...gets. Any business that recognizes the web as a viable marketing platform can use this system. Newfangled didn’t create any single aspect of it; we’ve just observed it, and we are very careful and constant practitioners of it. Covering the...

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Article

Prospect Experience Design

Newfangled Mobile Suite FAQs

an Article published on June 9, 2010

It’s been a very busy month since the launch of our new mobile suite. We’ve been having lots of conversations with clients about it, and now after a dozen or so web meetings under our belt, we’ve got a good...

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