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Article

A Permanent Work in Progress

an Article published on November 9, 2007

...or even 7.9 mbps in Canada. However, his comment also generally pertains to the core of what the internet really is, and the reality that we confront daily at Newfangled as we develop technology for use on the web. The...

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Email Marketing

Progressive Profiling and Smart CTA Best Practices

an Article published on September 16, 2019

Newfangled has been utilizing and preaching progressive profiling and smart calls to action (CTAs) for a number of years now, and we are still advocating for these features today. However, in that time, some of our recommendations have changed. In...

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SteriPEN: On the Web AND in a Store Near You

an Article published on February 17, 2010

...but we’re also excited about the product itself! Special thanks to Steve G, George, Justin, and Mike at Newfangled; Mike, Tom, and the SteriPEN team; and Townsend Bertram & Company for letting us play with the SteriPEN in person!  ...

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How A Content Strategy Helps to Retain Clients

an Article written by Mark O’Brien on June 22, 2011

Monday, June 6th was a great day at Newfangled. Litecontrol, one of our best and longest-tenured clients, went live with the new website we built for them. If it weren’t for our content strategy, we very well might not have...

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Preparing for a Salesforce Web-to-Lead Integration

an Article published on July 2, 2012

...instance of the form. For example, here’s a screenshot of the metadata tab in Newfangled CMS for a webinar. We have the ability to add two campaigns for each webinar: one is valid while the webinar is open for registration,...

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Prospect Experience Design

Visual Design Evolution

an Article published on November 3, 2014

We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths. – Walt Disney Newfangled’s design process is continually evolving. We’re always looking for ways to streamline the process,...

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Developing A Social Media Identity

an Article published on July 13, 2012

...and blog posts. Below are examples of ways Newfangled uses social media to connect with our community. Example of questions Chris Butler asked on LinkedIn about Twitter preferences. You should check out the answers he received. They may help with your...

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Webinar

Content Strategy

Newfangled Webinar Roundtable: The Three Growth Stages of Committing to Marketing

hosted by Mark O’Brien on April 18, 2018

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Tune in for great insights from the folks who have dedicated themselves to implementing better habits and transforming their marketing systems....

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Article

We don't just build websites for agencies. We also build websites for their clients!

an Article written by Christopher Butler on October 16, 2012

If you’ve visited our homepage, you’ve probably read the following statement: “Newfangled builds conversion-focused websites for ad agencies and their clients.” That’s what we call our “positioning statement.” It’s a tweet-sized elevator pitch. It says what we do, and who...

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Article

Design Guidelines for Agencies, Part 2: Whats So Great About Photoshop?

an Article published on August 4, 2008

Newfangled works with many advertising and marketing agencies and we love to provide their clients with well-designed, highly-functional web sites. However, some of the art files we receive from agencies are less than optimal for our purposes. Photoshop is Newfangleds...

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