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Article

How A Content Strategy Helps to Retain Clients

an Article written by Mark O’Brien on June 22, 2011

Monday, June 6th was a great day at Newfangled. Litecontrol, one of our best and longest-tenured clients, went live with the new website we built for them. If it weren’t for our content strategy, we very well might not have...

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About Newfangled

a Page published on July 1, 2014

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Email Marketing

How to Get More Email Sign Ups

an Article published on September 23, 2019

...form fields on subsequent conversions. Here’s an example of the Newfangled Email Signup form. In this case, we are only requesting email and country. The country field is pre-filled based on the user’s IP address with the option to change....

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Prospect Experience Design

Forget the Fold, Focus on Your Content

an Article published on March 29, 2013

...how of your organization quickly or they may move on. The solution isn’t jamming everything on your home page above the 600-pixel waterline, but using that 600 pixels of space to make your message clear. The recent redesign of Newfangled.com...

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American Forest Foundation Site Goes Live

an Article published on April 4, 2011

Last week, Newfangled launched a new site for the American Forest Foundation (affoundation.org). AFF joined with Newfangled and Bates Creative Group to create a series of sites for the Forest Foundation. The first of which was their main site. Next...

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Preparing for a Salesforce Web-to-Lead Integration

an Article published on July 2, 2012

...instance of the form. For example, here’s a screenshot of the metadata tab in Newfangled CMS for a webinar. We have the ability to add two campaigns for each webinar: one is valid while the webinar is open for registration,...

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Digital Marketing Insightsfrom Newfangled

a Page published on July 1, 2014

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Readings for Designers Dreamers

an Article written by Christopher Butler on August 31, 2011

...Baxter, is truly profound. The story surrounds the discovery (and patenting by an amoral CEO) of a technology that uses wormholes to transmit light waves between two distant points. It doesn’t take long before that technology is developed to detect...

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Manageable and Measurable Marketing Starts with Positioning

an Article written by Christopher Butler on January 17, 2019

After a brief hiatus, our podcast, Expert Marketing Matters, is back for a fourth season! And we couldn’t be kicking things off with a better conversation — and a better guest. We invited Sara Bacon, CEO of Command C —...

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Prospect Experience Design

Generation Flux

an Article written by Christopher Butler on February 7, 2012

...is IBM. Not as often talked about, and vastly less “sexy” than the Googles, Facebooks, etc., IBM is still a major player. In fact, the CEO who just retired, Sam Palmisano, initiated their smart cities initiative years before anyone owned...

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