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Article

4 Step Process to Avoid Wasting Money Advertising Online

an Article published on March 20, 2017

...face in effectively running online advertising campaigns has led us to create the Newfangled Online Advertising Program. This is a 12-month program where a Newfangled strategist will work closely with your team to define your advertising goals, then suggest and...

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Article

Why are our web site costs what they are?

an Article written by Mark O’Brien on May 26, 2009

...that, and, even in this economy, are keeping us very busy building great sites every day. Related articles on Newfangled.com: The Cost of Good Service Website Development Pricing How Much (work) is a Website? A lot! Announcing Newfangled’s Project Anatomy...

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Article

Win Without Pitching Webinars

an Article written by Mark O’Brien on June 2, 2009

Blair Enns, one of Newfangled’s mentors, has an excellent two part webinar series coming up that I’d recommend to any agency that is interested in sharpening their positioning in order to increase their sales close rate. “Positioning Your Firm, Part...

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Article

The Digital Lead Development Ecosystem

an Article written by Mark O’Brien on July 10, 2013

...gets. Any business that recognizes the web as a viable marketing platform can use this system. Newfangled didn’t create any single aspect of it; we’ve just observed it, and we are very careful and constant practitioners of it. Covering the...

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Article

Content Strategy

Why We Ask Our Clients So Many Questions

an Article published on January 14, 2014

...cycle • Develop a profile of your prospects that allows you to intelligently nurture them These sorts of goals are squarely within Newfangled’s wheelhouse, and what we’re looking to do is match our expertise with the knowledge that you’re bringing...

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Article

Email Marketing

Browser Consistency and Popularity

an Article published on August 19, 2009

...the right is taken from a Newfangled site that is currently in development. The top line is from Internet Explorer; the bottom is from Firefox. They are both taken from the exact same spot on the exact same site with...

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Article

Prospect Experience Design

Cool HTML5 Design Features

an Article published on July 8, 2010

...hog and can really slow down browser performance. You may have heard of Apple’s CEO Steve Jobs refusing to support Flash on the iPhone and iPad. Apple, among other hardware/software manufacturers, is driving a movement towards broad implementation of HTML5...

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Article

Advanced Segmentation for Google Analytics - the why without the how

an Article published on May 6, 2009

...per store, CEO & Vice Chairman Brad Anderson claims that stores that have already been transformed have doubled their growth rate versus stores that have yet to be transformed. In 2006, Best Buy continued to expand on the customer centricity...

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Article

Prospect Experience Design

"You don't find anything out until you start showing it to people."

an Article written by Christopher Butler on April 24, 2009

David Kelly, founder and CEO of IDEO Product Development and professor at Stanford, spoke at Stanford’s Entrepreneurial Thought Leader Speaker Series about design as an iterative process. You can watch his entire talk at the link I provided, but I...

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Case Study

Big Duck

a Case Study published on September 10, 2014

...CEO of Big Duck, letting us know about an exciting new development “In yesterday’s open house, the new director of communications for one of our ‘wish list’ clients showed up. They have been on Big Duck’s wish list for years:...

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