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My Mixbook for 2010

an Article written by Christopher Butler on November 12, 2010

...have made to the 2009 version, like a table of contents, better image quality, much better typography, and a very nice detail suggested by Mark—tinyurl’s for each article (much easier for readers to type in). I also am pleased with...

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The Non-Written Disciplines of Writing: Planning and Research

an Article written by Christopher Butler on September 30, 2010

...and enjoy getting in before things get busy and using some of that time to write. But I also will regularly spend some evening time writing, too. With two adorable children, Mark doesn’t have the same early-morning or evening flexibility...

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Week 750

an Article written by Christopher Butler on April 12, 2010

...Pennsylvania on this one. Then, after coming back from lunch, Mark surprised us by serving some of his homemade creme brulee! I was in New England this weekend to attend the memorial on SATURDAY for my college mentor and friend,...

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Prospect Experience Design

It's a Shoe, Not an Airplane

an Article written by Christopher Butler on January 19, 2012

...aren’t they as simple as “you’ll enjoy this” or, “this will help you”? Yet, the design of most product websites (at the time I began writing this, Mark and I were reviewing a recent launch of a shoe company’s new...

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Prospect Experience Design

Web 3.0? Made with Metadata.

an Article published on September 21, 2012

...The idea is that if you use metadata to explain what the text (or other stuff) on your web site means, search engines (and many more tools to come) won’t have to guess.   Mark it Up If you work...

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Modern Marketing Content Has a Big, Complex Job to Do

an Article written by Tema Flanagan on October 10, 2012

...went through the crucial process of identifying your business’s web personas when you set out to build your current website. If so, you can refer back to those personas (assuming nothing has changed); if not, check out Mark O’Brien’s blog post...

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Event

Advanced Planning + Lead Generation

an Event written by Mark O’Brien on January 6, 2015

1/29 – 1/30/2015 in Nashville, TN Join David Baker and Mark O’Brien in Nashville for two days of exploration into how to create the right lead generation plan for your agency, and which tools you need to best support that...

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Event

Recourses 10th Annual New Business Summit

an Event published on January 23, 2013

The Recourses New Business Summit is a combined event, hosted by David C. Baker and Blair Enns, that is designed to help agency principals focus their new business acquisition efforts. Mark O’Brien gave a presentation on “ Building the Right...

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Article

What kinds of content should I be creating for my website?

an Article written by Christopher Butler on May 24, 2011

...visitors to your site, (2) Inform them about how you can help them, and (3) Engage them in order to gain their attention and information. (Mark covered this in detail in his last webinar on planning the agency website, which...

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Article

New Content for New Formats

an Article published on December 9, 2008

...on Twitter or following a recipe from a Mark Bittman video played on a refrigerator that automatically senses what ingredients are missing and texts an order to the grocery store (it will soon exist!). Then they should think about what...

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