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Prospect Experience Design

Forget the Fold, Part 2

an Article published on April 19, 2013

...the bullseye or miss the mark when it comes to optimizing page real estate. You’ll notice the first 760 pixels of each example page is shaded, which indicates a minimum viewing depth based on a screen resolution of 1024 x...

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Event

4A's Webinar

an Event written by Mark O’Brien on October 23, 2015

On Tuesday, October 20th, Mark O’Brien presented a webinar for the 4A’s on the core benchmarks of the successful agency website. The American Association of Advertising Agencies is one of the largest and most prestigious agency associations in North America,...

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Event

Advanced Planning + Lead Generation

an Event written by Mark O’Brien on January 6, 2015

1/29 – 1/30/2015 in Nashville, TN Join David Baker and Mark O’Brien in Nashville for two days of exploration into how to create the right lead generation plan for your agency, and which tools you need to best support that...

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Resource Roundup: Things Agencies Should Know About

an Article written by Christopher Butler on July 15, 2011

...capitalist), Mark Suster (angel investor/parter at GRP Partners), and Steven Levy (fantastic writer at WIRED magazine). This is more of an inspiration thing, but still, it’s only a couple of minutes and definitely worth watching. Independent filmmaker JW Griffiths created...

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Prospect Experience Design

Casual Fridays: The Agency Homepage

an Article written by Mark O’Brien on June 6, 2014

In this episode Chris and Mark talk about homepages, with a specific focus on the evolution and future of our homepage, and the way agencies have evolved their homepages as well. This is a nice companion piece to Chris’s article...

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Prospect Experience Design

Four Steps to a Better Agency Homepage

an Article written by Christopher Butler on June 5, 2014

...things we could do is show a new visitor just how much content we had available to them on our site. But we learned an interesting lesson about that rather quickly. A few months later, Mark and I were at...

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Video: Why You Should Attend Our Seminar

an Article written by Christopher Butler on March 10, 2015

A few weeks ago, Mark, Chris, Lauren and I went over to Fearrington Village to scope out the place and make some decisions about which rooms we’ll be meeting in for our upcoming seminar, what delicious food we’ll serve, and...

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What kinds of content should I be creating for my website?

an Article written by Christopher Butler on May 24, 2011

...visitors to your site, (2) Inform them about how you can help them, and (3) Engage them in order to gain their attention and information. (Mark covered this in detail in his last webinar on planning the agency website, which...

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Self Evaluation: Response to Bakers Common Struggles in Firms, Measuring Profitability

an Article published on November 11, 2008

Second Struggle The second thing that principals struggle with is proper systems to be profitable. Once again, I can relate. While weve been consistently profitable for quite a few years now, we know weve been missing the mark with hitting...

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Article

Resource of the Month: 960 Grid System

an Article published on December 18, 2008

A year ago I told you about a webinar on grid systems presented by Mark Boulton and Khoi Vinh. It explained the practicality of grids in web design and how they can tame content-rich sites. You can download the presentation slides...

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