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Highland Capital Partners' Marketing 2.0 Boot Camp

an Event published on November 19, 2009

This event, hosted by Highland Capital Partners and Flybridge Venture Capital, was created to help marketers working for venture-funded companies learn about how to market their companies on the web today. Mark was a panelist at this event in addition...

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Article

Its All About The Awards

an Article published on September 17, 2008

...portfolios, blogs or flash-only micro sites for high-end organizations. And it seems web design awards follow a similar route: all-flash sites with mystery meat navigation and very little compelling content. Mark Boulton, a designer across the pond in Wales, has...

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How We Built the Merge Records Website to Handle All Those Digital Music Files

an Article published on February 5, 2014

...and marketing automation integration, which together form the lead development ecosystem that Mark and Chris wrote about in The Future of Web Development. The website, therefore, sits at the center of a larger ecosystem of web services managing the flow...

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What Will Happen to Social Media if Marketers Keep Doing Spammy Stuff?

an Article written by Christopher Butler on January 26, 2009

...called Facebook a “freak show,” and assembled some of his own thoughts on social media and marketing. By the way, I absolutely loved Madden’s piece and emailed it to Mark immediately after reading it. We both had a good laugh,...

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Article

Benchmarking the High-Performing Agency Website Part III:Content Creation, Website Traffic, & Conversions

an Article published on July 23, 2015

...a list of at least 5,000 contacts, and are you emailing at least once a month?). This is a difficult benchmark to hit if you are not already hitting the previous benchmarks. Hitting this 100 visits/day mark should come naturally...

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Prospect Experience Design

It's a Shoe, Not an Airplane

an Article written by Christopher Butler on January 19, 2012

...aren’t they as simple as “you’ll enjoy this” or, “this will help you”? Yet, the design of most product websites (at the time I began writing this, Mark and I were reviewing a recent launch of a shoe company’s new...

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Prospect Experience Design

Why Your Marketing is Not a Creative Opportunity

an Article written by Christopher Butler on June 20, 2016

...they all have in common: misplaced creativity. They’re all suffering under the burden of making their mark on this thing, when the thing they’re making really doesn’t need any of that. It needs to introduce its audience to a product,...

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A Look in to My Google Reader

an Article written by Christopher Butler on March 27, 2009

...not exactly sure what they mean by read. Technically, I scroll through every last item I have (I almost never mark multiple posts as “read”), so I wonder if Google counts a “read” by a certain amount of time spent...

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Article

The Non-Written Disciplines of Writing: Planning and Research

an Article written by Christopher Butler on September 30, 2010

...and enjoy getting in before things get busy and using some of that time to write. But I also will regularly spend some evening time writing, too. With two adorable children, Mark doesn’t have the same early-morning or evening flexibility...

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Event

Mirren Live 2021

an Event published on May 19, 2021

...world-class assembly of agency and client trailblazers — and this year Lauren McGaha, Chris Butler & Mark O’Brien will be part of the mix. The conference takes place May 19-20, but following the conference, we will be hosting a workshop...

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