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Article

The Findings of the Digital Marketing for Small Agencies Survey

an Article written by Christopher Butler on July 30, 2012

...be presenting a webinar on August 8th at 12pm EST with Mark O’Brien, David Baker and Blair Enns to review and analyze these findings in more detail and to discuss that classic divide between knowing and doing. Don’t miss it!...

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Article

CRM

Decoding the Salesforce Database: Frequently Asked Questions

an Article published on November 8, 2016

...add a custom field to the Opportunity object called Reason Lost, which we want sales to fill in when they mark an Opportunity as Closed Lost. What type of data should it store? Information about why we lost the Opportunity....

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Article

Resource of the Month: 960 Grid System

an Article published on December 18, 2008

A year ago I told you about a webinar on grid systems presented by Mark Boulton and Khoi Vinh. It explained the practicality of grids in web design and how they can tame content-rich sites. You can download the presentation slides...

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Event

Valuable Content + Bristol Content Group

an Event published on August 23, 2014

Mark O’Brien and Christopher Butler spoke at a Valuable Content sponsored event with the Bristol Content Group on the future of web development. A full writeup of Chris’s talk is here....

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Publication

A Website that Works

a Publication written by Mark O’Brien on September 2, 2014

...9-Step Process, Mark O’Brien provides a framework for creating website strategies that will help you take the lead on client web projects and plan sites that specialize in attracting, informing, and engaging the right audience. Hardcover: 140 Pages Dimensions: 5...

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Event

Highland Capital Partners' Marketing 2.0 Boot Camp

an Event published on November 19, 2009

This event, hosted by Highland Capital Partners and Flybridge Venture Capital, was created to help marketers working for venture-funded companies learn about how to market their companies on the web today. Mark was a panelist at this event in addition...

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Article

What Will Happen to Social Media if Marketers Keep Doing Spammy Stuff?

an Article written by Christopher Butler on January 26, 2009

...called Facebook a “freak show,” and assembled some of his own thoughts on social media and marketing. By the way, I absolutely loved Madden’s piece and emailed it to Mark immediately after reading it. We both had a good laugh,...

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Article

Self Evaluation: Response to Bakers Common Struggles in Firms, Measuring Profitability

an Article published on November 11, 2008

Second Struggle The second thing that principals struggle with is proper systems to be profitable. Once again, I can relate. While weve been consistently profitable for quite a few years now, we know weve been missing the mark with hitting...

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Article

Prospect Experience Design

Why Your Marketing is Not a Creative Opportunity

an Article written by Christopher Butler on June 20, 2016

...they all have in common: misplaced creativity. They’re all suffering under the burden of making their mark on this thing, when the thing they’re making really doesn’t need any of that. It needs to introduce its audience to a product,...

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Article

Prospect Experience Design

Four Steps to a Better Agency Homepage

an Article written by Christopher Butler on June 5, 2014

...things we could do is show a new visitor just how much content we had available to them on our site. But we learned an interesting lesson about that rather quickly. A few months later, Mark and I were at...

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