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Email Marketing

Sample Automated Marketing Programs - part 1

an Article published on October 28, 2013
...a client checkbox – that you could mark whenever a contact becomes a client.  Regardless, having good clean data in your list is going to be the most important part of an automated program like this. Step 2: Use the...
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Article
Email Marketing

Sample Automated Marketing Programs - part 4

an Article published on November 12, 2013
...update their subscription status field and mark them as unsubscribed. Most likely, people who enter this program will end up being removed from your list.  But there will be cases where leads re-engage, so it is a worthwhile campaign as...
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Article

The Four Stages of Content Marketing

an Article written by Christopher Butler on February 28, 2012
...So you know: Mark O’Brien’s book, A Website that Works was published by Rockbench. Pro: More control, more of the proceeds (if not all—depends upon the publisher), professional editorial and marketing help, faster turnaround. Con: No advance likely. Typically responsible...
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Content Strategy

Doing More with Less

an Article written by Christopher Butler on September 30, 2009
...so there’s no need to veil your calls to action in unclear language or obscure them with fancy images meant to hide the fact that a user is heading right for a form. Mark them clearly, focus their titles on...
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Prospect Experience Design

How to See What a User Sees

an Article written by Christopher Butler on December 5, 2013
...was a brief exchange that puzzled me. A man named Mark Asquith responded with this: I thought about that for a moment, and replied: …which I think is right. But there’s a reason that the painter doesn’t know how to...
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