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Article

A fool with a plan can beat a genius with no plan.

an Article published on August 7, 2008

...doing (not to say that some people get lucky), which is why weve been slowly placing more and more emphasis on strategy here at Newfangled and in our blogging. Its not because its trendy, its because it just makes sense....

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Page

What We Do

a Page published on March 22, 2016

Newfangled is a digital marketing consultancy for digital and traditional marketing firms. We work with you to create the systems and habits inside of your firm that reliably create the right leads for you to close.

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Article

Tapping in to the Larger Blogging Community

an Article published on October 7, 2008

...too. Weve set up a Newfangled group (join!), which we use to provide RSS feeds to our blogs and newsletter. I also link to some blog posts on my profile, especially the interviews Ive been doing for the past few...

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Article

Why Marketing and CRM are Made for Each Other

an Article published on July 10, 2017

...comes baked into your CRM, so there’s no real barrier to entry to getting this data to your team. And your CRM’s reporting may even be augmented by your marketing automation system. Newfangled uses Salesforce and Act-On, and between the...

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Article

Content Strategy

Your content isn't just an asset, it's an employee.

an Article written by Christopher Butler on May 24, 2016

...subject that many more people than are likely to hire us are curious about. But still, almost 60,000 people have given Newfangled an average of 3 and a half minutes of their time, and almost 20% of them (~12,000) have...

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Article

How to Market to a Purchased Email List

an Article published on May 26, 2016

Newfangled’s twenty-plus years working with expert firms has given us the opportunity to observe a number of patterns related to optimal metrics and benchmarks for successful lead development. And if you’ve followed our writing, you know we have a strong...

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Article

Content Strategy

Rethinking the Case Study, Again

an Article written by Christopher Butler on August 26, 2016

Three years ago, I wrote an article called Rethinking the Case Study that has, by far and away, outperformed the majority of the articles I’ve ever published here at Newfangled. Every week, hundreds of readers discover our site through that...

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Article

Five Email Design Tips to Increase Engagement

an Article published on November 2, 2016

A lot of the content in the Newfangled blog is centered on lead development best practices when it comes to your website. That’s because the website has been the hub of digital marketing for a while now, and it has...

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Whitepaper

Content Strategy

A Predictable Struggle: Avoiding the Common Pitfalls of Digital Marketing

a Whitepaper written by Lauren O'Brien and Christopher Butler on November 17, 2016

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In this white paper, four category experts from Newfangled have come together to identify the main issues across four operating components of the digital marketing ecosystem — Content Strategy, Marketing Automation, CRM and the website — that contribute to expectations...

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Article

Designing Your Future

an Article written by Mark O’Brien on November 17, 2016

What do you want? When was the last time you asked yourself that? Did you allow yourself to hear the answer, or did you hide from the question before your mind was even done asking it? At Newfangled, we work...

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