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Resourcing Your Content Strategy

an Article written by Tema Flanagan on May 6, 2013

When we work with clients to develop content strategies, our conversations typically begin with a great deal of energy and enthusiasm–and rightly so. The agencies we work with, and by extension their clients, tend to choose Newfangled because of our...

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Article

Design Guidelines for Agencies, Part 1: Calibrating Your Equipment

an Article published on July 22, 2008

Newfangled is always looking for ways to improve our agency relationships and make the web development process more productive and enjoyable. With that in mind, Ive decided to write a series of how-to posts to help agencies create useful, well-organized...

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Interview: Anaezi Modu, ReBrand

an Article published on July 15, 2008

...Just visit the blog and leave a comment. I’ll be starting one for ReBrand, hopefully soon. What am I waiting for? Great question. No more excuses! You great folks at Newfangled have been incredibly helpful and supportive about getting one...

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Article

I Love Typography

an Article published on February 18, 2008

Before I arrived at Newfangled, I spent 10 years as a print designer. While I enjoy the instant gratification of WYSIWYG that the world of pixels affords me, I miss specifying and setting type. I was even fortunate enough to...

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Content Strategy

These Stats Prove That Your Content Strategy is Your Outbound Strategy

an Article written by Lauren O'Brien on August 7, 2017

If you’ve followed Newfangled closely over the last 18 months or so, you’ve noticed our business undergoing quite an evolution. One from a company focused primarily on website development for agencies, to one now focused on consulting on holistic digital...

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CRM

Enforcing Salesforce Data Standards With Validation Rules

an Article published on March 12, 2015

...the data meets the standards. Let’s walk through building a validation rule, using an actual example from the Newfangled org. When a sales user marks an opportunity as “Closed Unqualified,” we have a custom field called “Unqualified – Reason” to...

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Email Marketing

Producing Content for Marketing Automation

an Article written by Tema Flanagan on June 2, 2014

...to many of you, especially not to our clients who are already following the Newfangled model and using content to fuel their marketing automation activities. What I want to talk about today is the role of content in that equation,...

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Prospect Experience Design

Parallax Websites, the Right(ish) Way

an Article written by Dave Mello on December 10, 2013

...(sort of) works. However you go about it, the basic principles are the same, as illustrated in this simple demo. The demo works in HTML5-compatible browsers only — see my notes below for more details on that. https://www.newfangled.com/parallax_test/index.php Note that,...

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What We Do

a Page published on March 22, 2016

Newfangled is a digital marketing consultancy for digital and traditional marketing firms. We work with you to create the systems and habits inside of your firm that reliably create the right leads for you to close.

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Article

Prospect Experience Design

Parallax is the New Flash

an Article published on December 2, 2013

...No calls-to-action. In case you don’t know, we at Newfangled are pretty big believers in calls-to-action. In fact, they’re a requirement for us for a website that works. When we say a site that works, we mean a site that...

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