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Content Strategy

Your content isn't just an asset, it's an employee.

an Article written by Christopher Butler on May 24, 2016

...subject that many more people than are likely to hire us are curious about. But still, almost 60,000 people have given Newfangled an average of 3 and a half minutes of their time, and almost 20% of them (~12,000) have...

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Article

It's Just a Link

an Article written by Dave Mello on April 21, 2014

Years ago, we had a running joke at Newfangled that some bit of functionality was just a link. The punchline was that something which was assumed to be simple, perhaps linking off-site, was in fact indicative of some unforeseen and...

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Article

How to Market to a Purchased Email List

an Article published on May 26, 2016

Newfangled’s twenty-plus years working with expert firms has given us the opportunity to observe a number of patterns related to optimal metrics and benchmarks for successful lead development. And if you’ve followed our writing, you know we have a strong...

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Article

QA?

an Article published on July 3, 2008

...the Newfangled project world is a plan to make sure that everything works as it was intended to work and looks as it was intended to look. We recently revamped our Project Anatomy document, which specifies all the steps and...

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Article

Content Strategy

Rethinking the Case Study, Again

an Article written by Christopher Butler on August 26, 2016

Three years ago, I wrote an article called Rethinking the Case Study that has, by far and away, outperformed the majority of the articles I’ve ever published here at Newfangled. Every week, hundreds of readers discover our site through that...

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Article

Email Marketing

How Outbound Marketing Enhances Your Inbound Efforts

an Article published on February 15, 2016

...today for digital marketing, there has been a slower, more deliberate shift in how we market ourselves online.Google was founded in 1998, and by the mid-2000s, SEO was becoming a part of the Internet lexicon. Companies like Newfangled were talking...

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Article

Five Email Design Tips to Increase Engagement

an Article published on November 2, 2016

A lot of the content in the Newfangled blog is centered on lead development best practices when it comes to your website. That’s because the website has been the hub of digital marketing for a while now, and it has...

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Whitepaper

Content Strategy

A Predictable Struggle: Avoiding the Common Pitfalls of Digital Marketing

a Whitepaper written by Lauren O'Brien and Christopher Butler on November 17, 2016

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In this white paper, four category experts from Newfangled have come together to identify the main issues across four operating components of the digital marketing ecosystem — Content Strategy, Marketing Automation, CRM and the website — that contribute to expectations...

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Article

Designing Your Future

an Article written by Mark O’Brien on November 17, 2016

What do you want? When was the last time you asked yourself that? Did you allow yourself to hear the answer, or did you hide from the question before your mind was even done asking it? At Newfangled, we work...

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Article

CRM

Learning to Love Salesforce

an Article published on December 7, 2016

...And there’s a common refrain in the complaints: it’s a pain to buy, it’s confusing to use, and it’s ugly. We hear you. It took Newfangled years to come around to Salesforce. We had all of the above complaints, and...

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