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Prospect Experience Design

A Few of My Favorite Things

an Article published on December 18, 2014

...with you. If you’re interested in how Newfangled’s total design process has evolved over the last year, check out this post. The following list is in no particular order of preference and it’s certainly not exhaustive. Feel free to offer...

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Prospect Experience Design

User Onboarding Analysis

an Article published on January 30, 2015

In recent months, we’ve began introducing a new tool to the very early planning stages of Newfangled’s process in certain cases. It’s called user onboarding analysis: a way of documenting the full process users go through when there’s a complex...

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Article

Strategy Sessions: Improving email deliverability and inbox placement

an Article written by Lauren O’Brien on February 18, 2015

...if people receiving that mail are unsubscribing or if they are getting put in spam folders, etc. If that’s happening a lot, you’re going to get dinged on your sender reputation. What we do at Newfangled is all of our...

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Prospect Experience Design

The Search for an Efficient, Effective Prototyping Tool

an Article published on February 26, 2015

...be the responsible thing to do. It helps you manage expectations, leads to more informed questions and allows for better collaboration with the design team. Newfangled develops sites using WordPress (or our own proprietary CMS), so it made sense to...

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CRM

Things to Consider When Importing Data Into Salesforce

an Article published on March 3, 2015

...or apps to Salesforce, and some are general data loaders that are more robust than Salesforce’s native offerings. I’ll just touch on two tools that Newfangled has used for our import needs at various times: PeopleImport and Act-On. PeopleImport is...

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Article

Is an all-in-one marketing platform right for your agency?

an Article written by Mark O’Brien on December 17, 2015

...I’m making an argument in this article for what Newfangled does. To be clear, we work closely with agencies on an individual basis to determine what mix of organic digital marketing tools and techniques are most effective for them to...

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Event

ConvergeSE 2015

an Event written by Christopher Butler on February 24, 2015

Newfangled’s COO, Christopher Butler, will be a keynote speaker at the 2015 ConvergeSE conference, which will be held in Columbia, SC in April....

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Prospect Experience Design

A Closer Look at the Visual Inventory

an Article published on March 25, 2015

About six months ago, we here at Newfangled began to change our visual design process to include two new deliverables, the Visual Inventory and the Element Collage. We’d gotten a big shot in the arm from Dan Mall, who wrote...

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Article

Email Marketing

Benchmarking the High-Performing Agency Website, Part II: Email Deliverability & List Cleanliness

an Article published on March 30, 2015

...address from which your mail is sent. Most email marketing or marketing automation platforms will be sending your email from a shared IP address. At Newfangled, we have purchased a dedicated IP address that is used only by us and...

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Article

Prospect Experience Design

A Closer Look at the Visual Inventory, Part 2

an Article published on April 28, 2015

In my last post, I introduced one of Newfangled’s design deliverables, the Visual Inventory, a catalyst for conversation about the client’s goals which provides concrete examples for the client to respond to. In that initial discussion, I focused on two...

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