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Whitepaper

Key Trends Shared by Firms with World-Class Business Development Programs in 2018

a Whitepaper written by Mark O'Brien on February 28, 2018

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The best way we know how to do that is to look at the firms who are succeeding, and see what the patterns are. At Newfangled, we enjoy starting each year with an update on these key patterns we see...

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Whitepaper

Content Strategy

2017 Benchmarks for Agency Digital Marketing

a Whitepaper written by Mark O'Brien and Lauren O'Brien on March 7, 2017

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...digital marketing program: positioning, contact strategy, content strategy, website, CRM, and marketing automation. In this white paper, you’ll hear from three category experts inside of Newfangled about the necessary benchmarks for success in each element of the Agency Marketing Model....

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Article

Prospect Experience Design

Calls to Action and Usability: How to Make CTAs That Work

an Article published on February 19, 2014

...leave the site. At Newfangled, we talk a lot about having strong calls to action on your site. We talk about them enough that we have to use an acronym to save ourselves voice strain: CTAs. In fact, we believe...

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Whitepaper

CRM

The Great Inversion: How Digital Marketing Has Matured Beyond the Website

a Whitepaper written by Mark O'Brien, Christopher Butler and Lauren O'Brien on February 18, 2016

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In this white paper, five of Newfangled’s top category experts weigh in on what we have come to refer to as “The Great Inversion” of digital marketing. You’ll learn how the the primary elements of your digital marketing platform —...

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Article

Is an all-in-one marketing platform right for your agency?

an Article written by Mark O’Brien on December 17, 2015

...I’m making an argument in this article for what Newfangled does. To be clear, we work closely with agencies on an individual basis to determine what mix of organic digital marketing tools and techniques are most effective for them to...

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Article

Prospect Experience Design

User Onboarding Analysis

an Article published on January 30, 2015

In recent months, we’ve began introducing a new tool to the very early planning stages of Newfangled’s process in certain cases. It’s called user onboarding analysis: a way of documenting the full process users go through when there’s a complex...

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Article

Email Marketing

Benchmarking the High-Performing Agency Website, Part II: Email Deliverability & List Cleanliness

an Article published on March 30, 2015

...address from which your mail is sent. Most email marketing or marketing automation platforms will be sending your email from a shared IP address. At Newfangled, we have purchased a dedicated IP address that is used only by us and...

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Article

Strategy Sessions: Improving email deliverability and inbox placement

an Article written by Lauren O’Brien on February 18, 2015

...if people receiving that mail are unsubscribing or if they are getting put in spam folders, etc. If that’s happening a lot, you’re going to get dinged on your sender reputation. What we do at Newfangled is all of our...

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Article

Prospect Experience Design

The Search for an Efficient, Effective Prototyping Tool

an Article published on February 26, 2015

...be the responsible thing to do. It helps you manage expectations, leads to more informed questions and allows for better collaboration with the design team. Newfangled develops sites using WordPress (or our own proprietary CMS), so it made sense to...

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Article

Content Strategy

It's Not Me, It's You: How to Write About Your Firm and Engage Prospects

an Article written by Tema Flanagan on August 6, 2020

...strategically, in a way that resists sliding into cheap-sales-pitch territory. At Newfangled, we use a very specific framework to identify the strategic parameters for each article we — and our clients — write. In addition to identifying a target persona,...

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