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Why Marketing and CRM are Made for Each Other

an Article published on July 10, 2017
...comes baked into your CRM, so there’s no real barrier to entry to getting this data to your team. And your CRM’s reporting may even be augmented by your marketing automation system. Newfangled uses Salesforce and Act-On, and between the...
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Prospect Experience Design

A Closer Look at the Visual Inventory

an Article published on March 25, 2015
About six months ago, we here at Newfangled began to change our visual design process to include two new deliverables, the Visual Inventory and the Element Collage. We’d gotten a big shot in the arm from Dan Mall, who wrote...
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Prospect Experience Design

A Closer Look at the Visual Inventory, Part 2

an Article published on April 28, 2015
In my last post, I introduced one of Newfangled’s design deliverables, the Visual Inventory, a catalyst for conversation about the client’s goals which provides concrete examples for the client to respond to. In that initial discussion, I focused on two...
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Paid Media

You Have to Get Out There

an Article written by Mark O’Brien on February 28, 2020
...a great deal over these past 12 years of being on the road so often. That’s a fact. If I, and others at various times, hadn’t done this to the degree we have, Newfangled would probably look a lot like...
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You Should Be Happy

an Article published on November 5, 2013
...other and you should be happy.  Maybe it’s because I’m old(er than most of my colleagues). Maybe it’s because I’ve had a lot of awful jobs. I know how fortunate I am to work at a place like Newfangled and...
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