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Prospect Experience Design

Content Styling Tips, Part 2

an Article published on March 16, 2012

...Butler created a timeline graphic that ran nearly the entire length of the article. This unique illustration not only adds visual interest to the newsletter but also reinforces how much time has passed since the inception of Newfangled’s content marketing...

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Measuring "Busyness"

an Article written by Christopher Butler on November 18, 2009

...uncover some interesting things. First, let me describe the metrics shown in the graph above. The vertical axis represents the number of individual logs posted by Newfangled employees to our project management system (these might be messages checking in on...

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Show Me the Data!

an Article written by Christopher Butler on November 16, 2009

If I had to identify one of the biggest themes from the past year at Newfangled, one of them would definitely be measurement. In fact, ever since we started a serious resourcing effort back in 2007, we’ve been learning just...

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Brewing up a Website

an Article published on May 29, 2012

...At Newfangled, our average website development process takes about four months from kickoff to launch. We start with planning and prototyping, then move into design and development, and finally end with content entry and quality assurance testing. Just like brewing...

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The History of Our Office

an Article written by Mark O’Brien on November 13, 2009

I just read/listened to Sarah’s great post about the soundscape of the Newfangled office and got inspired to write down a few things I’ve recently learned about our historic digs. When we had our last front porch social with BlogAds...

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Prospect Experience Design

The Basic Principles of Effective Web Design

an Article written by Mark O’Brien on June 7, 2012

Because Newfangled has done so much work with agencies over the past fifteen years, I have learned a lot about the print to web transition. While I have written about this topic and given many lectures on it around the...

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Why Write?

an Article written by Mark O’Brien on June 21, 2012

The act of writing on a regular basis is the only thing standing between your site being what it is today and being the sole source of twenty percent of your closed new business. At Newfangled, we keep close track...

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Why Did One Campaign Do Better Than Another?

an Article written by Christopher Butler on October 20, 2009

...with Less” compares to the others in the months to come. If It’s All About Conversions… However, if I evaluate success in terms of value added to Newfangled, particularly which articles generated further interest in our material, then I might...

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Let YouTube Help You with Video

an Article published on July 3, 2012

...How to Work With YouTube Videos in the CMS On Newfangled sites, we have been using widgets that expand in a lightbox over a page to play a YouTube hosted video. In our most recent release of the CMS, all...

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Prospect Experience Design

Typekit: Web Typography Frontier

an Article published on January 29, 2010

...that already use the Typekit service so I decided to try it out on our new site. I’m conservative by nature so I didn’t want to risk more than one text element per page failing. The new-and-improved newfangled.com has been...

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