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Prospect Experience Design

Designing CTA Form Fields for a Better User Experience

an Article published on June 4, 2014

...it So, what makes a form both inviting and attractive? First off, don’t hide the form fields! You see this pretty often these days (including here on Newfangled.com — for the moment, anyway), where a CTA displays an offer, and...

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Email Marketing

Producing Content for Marketing Automation

an Article written by Tema Flanagan on June 2, 2014

...to many of you, especially not to our clients who are already following the Newfangled model and using content to fuel their marketing automation activities. What I want to talk about today is the role of content in that equation,...

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Prospect Experience Design

The Design Method

an Article written by Christopher Butler on May 1, 2014

...doing things here at Newfangled, or advising clients, or writing or speaking out there in the world, this balancing act was always in the forefront of my mind. Just before the Fall — toward the end of August, in fact...

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It's Just a Link

an Article written by Dave Mello on April 21, 2014

Years ago, we had a running joke at Newfangled that some bit of functionality was just a link. The punchline was that something which was assumed to be simple, perhaps linking off-site, was in fact indicative of some unforeseen and...

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Prospect Experience Design

Calls to Action and Usability: How to Make CTAs That Work

an Article published on February 19, 2014

...leave the site. At Newfangled, we talk a lot about having strong calls to action on your site. We talk about them enough that we have to use an acronym to save ourselves voice strain: CTAs. In fact, we believe...

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Prospect Experience Design

Parallax Websites, the Right(ish) Way

an Article written by Dave Mello on December 10, 2013

...(sort of) works. However you go about it, the basic principles are the same, as illustrated in this simple demo. The demo works in HTML5-compatible browsers only — see my notes below for more details on that. https://www.newfangled.com/parallax_test/index.php Note that,...

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Prospect Experience Design

Parallax is the New Flash

an Article published on December 2, 2013

...No calls-to-action. In case you don’t know, we at Newfangled are pretty big believers in calls-to-action. In fact, they’re a requirement for us for a website that works. When we say a site that works, we mean a site that...

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You Should Be Happy

an Article published on November 5, 2013

...other and you should be happy.  Maybe it’s because I’m old(er than most of my colleagues). Maybe it’s because I’ve had a lot of awful jobs. I know how fortunate I am to work at a place like Newfangled and...

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"I Don't Know"

an Article written by Christopher Butler on September 23, 2013

...There is a way. Steve Brock (pictured above in a goofy comp I made years ago to celebrate his zen) is a cofounder of Newfangled. He’s been doing design and development since it was possible for someone to do it...

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Email Marketing

Avoid Marketing Automation Struggles - Plan Ahead

an Article published on August 29, 2013

Over the past six months, Newfangled has created a lot of content about marketing automation.  If you’ve read it all (or even just some of it), you’re likely/hopefully amazed at all of the different facets of marketing automation software and...

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