Search Newfangled

Article

Prospect Experience Design

Time/Timing

an Article written by Christopher Butler on August 26, 2013

...writing ideas document I keep on my desktop. I’ve referred to it many times in conversation, and I can’t count the ways it relates to what we do here at Newfangled. But until now, I haven’t had quite the right...

Read Now About

Article

Prospect Experience Design

Sourcing the Right Image

an Article published on June 7, 2013

...create a custom one for you. DIY Chris Butler and I produce all the custom graphics for the Newfangled site. Chris creates the newsletter illustrations and I’ve designed most of the webinar graphics, as well as the home page banners...

Read Now About

Article

Content Strategy

Using Analytics to Ensure You're Getting the Most From Your Site

an Article written by Mark O’Brien on July 24, 2012

...sense to me once Newfangled added goals to our website account. Through goals, you can tell analytics what visitor behavior you are looking for so that you can then see what on your site affects that behavior. For example, you...

Read Now About

Article

Resourcing Your Content Strategy

an Article written by Tema Flanagan on May 6, 2013

When we work with clients to develop content strategies, our conversations typically begin with a great deal of energy and enthusiasm–and rightly so. The agencies we work with, and by extension their clients, tend to choose Newfangled because of our...

Read Now About

Article

Prospect Experience Design

Info First, Design Next

an Article published on May 2, 2013

...often call information design information architecture, though they’re not exactly the same thing. This gets a bit sticky, but at Newfangled, we approach these two things one after the other. We start with prototyping a site, which is the information...

Read Now About

Article

Email Marketing

Creating Effective Email Marketing Messages

an Article published on April 10, 2013

At Newfangled, we’re constantly talking to our agency partners and their clients about how to use their website to attract, inform and engage visitors. However, the website is only one of the 3 pillars of a successful conversion-focused web marketing...

Read Now About

Article

Email Marketing

Getting the right message to the right people: Segmenting your lists

an Article published on March 5, 2013

...that you can capture that information over time as the lead engages with your website.  Progressive profiling is included in most marketing automation solutions, including what Newfangled is implementing with Act-On.  Another solution to insure complete profiles is to purchase a...

Read Now About

Article

The Content Suggestion Box

an Article published on January 22, 2013

In addition to developing websites, Newfangled generates (and gives away) a lot of valuable content— things we know, lessons we’ve learned and trends we see coming down the road. Our first monthly newsletter was published in 2001, followed by our...

Read Now About

Article

Learning From Dinosaurs: Content Lessons from the World of Print

an Article written by Tema Flanagan on December 3, 2012

...your designated editor-in-chief enough space, in terms of time and other responsibilities, to approach the role of content coordinator and strategist thoughtfully. (At Newfangled, Chris Butler acts as our extremely capable editor-in-chief while at the same time managing a whole...

Read Now About

Article

Prospect Experience Design

Anatomy of a Web Design Style Sheet

an Article published on November 15, 2012

Newfangled partners with several marketing agencies and many more subscribe to our monthly newsletter. Because of those relationships we like to offer design information and tools that will help in the production process. Previously, I’ve written articles and posted a...

Read Now About