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The Two Things and Content Strategy: Why Reducing Your Knowledge Will Help You Expand Upon It

an Article written by Christopher Butler on June 13, 2011

...them as the inception point for content, but that’s exactly what happens with sustaining a content strategy. Internally at Newfangled, we all struggle with coming up with topics for blogging, even though we collectively know enough to fill a blog...

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What Blogging Feels Like

an Article written by Christopher Butler on June 16, 2011

...Those are much easier to share, and I do so fully aware that it may be frustrating to hear them from me given how much content I and my colleagues at Newfangled are able to create. Just know that it’s...

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What is your page's real bounce rate situation?

an Article published on June 15, 2010

...not give a nice clean report titled Here’s Where To Start. In the last newsletter, Chris discussed his method of assessing the real bounce picture for specific pages on the Newfangled site, which is a different problem than the site’s...

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I'm Trying to Find Ways to Enable Concentration

an Article written by Christopher Butler on June 2, 2010

...one page article they’ve opened is considerably long. Right now, I’m just thinking out loud. I’m not making any official Newfangled recommendations. But I’m interested in feedback: Do you find links within the text of an article distracting? Is the...

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My Web Reading Stats

an Article written by Christopher Butler on May 10, 2010

...By the way, I’m not one of those crazy self-trackers! I don’t measure my sleep patterns, the number of haircuts I get, what I eat each day, or anything like that. I do a lot of measuring for Newfangled, though…...

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Prospect Experience Design

Award Winning

an Article published on April 27, 2010

...went live) and my boss telling me I’m a valuable member of the team. Personally, the best recognition is when my 4-year old son looks up at me and says, “You’re the best, Dad!” Most of Newfangled’s business comes from...

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Prospect Experience Design

A Quick Guide to Restricted Content

an Article published on June 23, 2011

...(we at Newfangled for the most part use the System Administrator group – we have access to a few more specialized tabs), extranet user groups are managed as part of the same mechanism, which is why when testing extranet functionality...

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Survey Data on What Users Want

an Article written by Christopher Butler on June 28, 2011

...articles, I also began a persona development process for our site, creating a list of interview candidates and then spending time speaking with each one over the phone to get feedback on their relationship with Newfangled and how they use...

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Hyperity

an Article written by Christopher Butler on March 5, 2010

Yesterday, the entire Newfangled team gathered for a one-day mini-retreat. This is something we do each winter as a sort of state-of-the-company event, where we go over company news, talk about various topics related to what we do as a...

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Promoting Your Website Content

an Article published on July 14, 2011

...our content through social media is not going to work for everyone, and what others do probably won’t work for us. But, I will use Newfangled as an example. Whenever we send a newsletter or post a new blog post,...

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