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The Valuable Content Marketing Book

an Article written by Christopher Butler on November 5, 2012

...content and engaging with people, how to frame content for search engines, and then how to extend your reach by exploring new forms of content. If you’re familiar with the ways we’ve discussed content marketing here at Newfangled, this approach...

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CRM

5 Web Project Management Reminders

an Article published on November 2, 2012

...set docs that we send for most projects, and many educational blogposts and newsletters on the Newfangled site to support projects in process.   What else do I need to know? As a PM, I’ve learned a ton over the...

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When Reading Habits Change, Writing Habits Must Follow

an Article written by Tema Flanagan on October 23, 2012

...be an understatement. The same goes for all of us humans online. If you’re at all familiar with Newfangled, you already know we’re pretty sweet on content marketing. But the circumstances I just described are actually a best-case scenario for...

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Get started with metadata, and be part of the semantic web.

an Article published on October 4, 2012

...Google knows the extent of what’s going in to the Knowledge Graph. I work at Newfangled, not Google, so this is based only on detective work, not insider secrets. Google’s not just querying some commonly available web databases like Wikipedia...

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Get Your Name Out There with Metadata

an Article published on August 31, 2012

Hello, I’m Page. I recently joined up here at Newfangled. I’m really into making the web smarter and more context-sensitive, so I’m going to be writing a series of posts on using metadata to organize your work on the web....

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Content Strategy

Website Design Style Guide

an Article published on July 26, 2012

Last year, I produced a short tutorial video on how to prepare Photoshop (PSD) files for web production. It’s a quick overview of the process I use to properly set up and organize template files so that Newfangled’s developers can...

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What is your page's real bounce rate situation?

an Article published on June 15, 2010

...not give a nice clean report titled Here’s Where To Start. In the last newsletter, Chris discussed his method of assessing the real bounce picture for specific pages on the Newfangled site, which is a different problem than the site’s...

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My Web Reading Stats

an Article written by Christopher Butler on May 10, 2010

...By the way, I’m not one of those crazy self-trackers! I don’t measure my sleep patterns, the number of haircuts I get, what I eat each day, or anything like that. I do a lot of measuring for Newfangled, though…...

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The Quantified Worker

an Article written by Christopher Butler on February 10, 2009

...company (as apposed to a client). I dug a bit deeper and saw that about 90% of that “service” total is actually my Newfangled strategy time. This aligns much more with my sense for how I spend my time here....

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Content Strategy

Ten Questions to Ask Before You Start a New Web Project

an Article written by Christopher Butler on December 31, 2009

...that it is worth the investment that will be required to realize it online. If it holds up to the scrutiny of the following questions, you may be ready to get started.   What is your budget? At Newfangled, we...

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