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Email Marketing

Marketing Automation for e-Commerce

an Article published on July 28, 2014

...items. We can also send automated programs based on when accessories might be needed. For example, if you were to purchase a new weed eater from JThomas (a landscaping tools parts distributor, and Newfangled client), they could put you in...

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Prospect Experience Design

Should I Optimize My Website for Mobile or Desktop?

an Article published on July 23, 2014

...design and production phases of website creation. The great thing about responsive design and mobile-first development is that it can be done for most any new website. At Newfangled, this can be done on both our WordPress and NewfangledCMS platforms....

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Prospect Experience Design

To Get the Right Answers, You Have to Ask the Right Questions

an Article published on July 21, 2014

...that there may be some really slick-looking custom sites on the web, but most of them come at the cost of either flexibility, portability, or usability. A modern marketing website (which is what we build at Newfangled) cannot be so...

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The Content Suggestion Box

an Article published on January 22, 2013

In addition to developing websites, Newfangled generates (and gives away) a lot of valuable content— things we know, lessons we’ve learned and trends we see coming down the road. Our first monthly newsletter was published in 2001, followed by our...

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Email Marketing

Getting the right message to the right people: Segmenting your lists

an Article published on March 5, 2013

...that you can capture that information over time as the lead engages with your website.  Progressive profiling is included in most marketing automation solutions, including what Newfangled is implementing with Act-On.  Another solution to insure complete profiles is to purchase a...

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Introduction to Podcasting, Part 1: What is a Podcast?

an Article published on March 30, 2009

...go to find podcasts, and how do you subscribe once you’ve found them? Not only will these questions be answered, but Newfangled staff members will reveal some of their favorite podcasts. To use an anachronistic, yet oddly appropriate term…stay tuned!...

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Copyright Your Website

an Article written by Dave Mello on March 11, 2009

...word for word, without so much as rearranging the order or making up fake names. We were so amused and astounded, we laughed about it for a few minutes and then promptly forgot about it. At Newfangled all of our...

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Prospect Experience Design

Anatomy of a Web Design Style Sheet

an Article published on November 15, 2012

Newfangled partners with several marketing agencies and many more subscribe to our monthly newsletter. Because of those relationships we like to offer design information and tools that will help in the production process. Previously, I’ve written articles and posted a...

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Prospect Experience Design

Web Design 101: Matching Colors on the Web

an Article published on March 9, 2009

...in-depth explanation for those who crave more technical data. Adobe Photoshop (Newfangled’s web design tool of choice) approximates color matching through its Color Picker. There are several color libraries available through the picker, such as the Pantone Color Matching System...

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Content Strategy

Communicating technically to the non-technical

an Article written by Dave Mello on March 6, 2009

At Newfangled, one of our most important services to our clients is helping them make sense of the web. We’ve gotten really good at it. Systems such as our grey-screen prototyping process are excellent facilitators at conveying complex technical systems...

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