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Article
Prospect Experience Design

Storytelling is the Future of the Web

an Article written by Christopher Butler on June 30, 2010
...and others at Newfangled, have written quite a bit about the value of writing and the discipline required to do it well. So rather than duplicate that here, let me briefly identify the key principles involved. Create Personas: Knowing your...
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Article

How a Website is Built, Part 2

an Article written by Christopher Butler on February 28, 2010
...more about the technical details involved in launching a new website, check out our older newsletters on Dealing with DNS and Goin’ Live, or Steve Grothmann’s more recent blog post on Going Live, Servers, and DNS for a Newfangled Site....
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Article

Managing a Newsletter Campaign

an Article written by Christopher Butler on April 29, 2009
...to use Newfangled’s approach as a case study to discuss how to implement a newsletter campaign and properly measure its effectiveness in generating quality traffic to your site. I’m going to start by getting right into the steps of running...
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Event

UCDA Design Summit

an Event published on March 21, 2013
The 2013 UCDA Design Summit armed attendees with tools, tips and inspiration to take back to their campus and be positioned to make effective change at their institutions. Newfangled COO, Chris Butler, presented a session titled “Responsive Design at 10,000...
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Event

HOW Interactive 2014

an Event written by Christopher Butler on August 21, 2014
Newfangled’s COO, Christopher Butler, is serving as the Program Director for this year’s HOW Interactive Design Conferences, which will be held in Washington, D.C. in September, Chicago in October, and San Francisco in November. He’ll also be speaking at each...
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Event

High Five Conference

an Event published on August 23, 2014
Christopher Butler, COO of Newfangled, spoke at the American Marketing Association’s High Five Conference, participating in a moderated conversation on Rethinking Entrepreneurship....
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Event

AIGA Web101

an Event written by Christopher Butler on September 1, 2014
AIGA Raleigh has created a 6 month, bi-weekly course that teaches the principles of web design from conception to launch. Based, in part, on The Strategic Web Designer, a book written by Newfangled’s COO, Christopher Butler, the course will culminate...
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Article
Email Marketing

Marketing Automation for e-Commerce

an Article published on July 28, 2014
...items. We can also send automated programs based on when accessories might be needed. For example, if you were to purchase a new weed eater from JThomas (a landscaping tools parts distributor, and Newfangled client), they could put you in...
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Article
Prospect Experience Design

Should I Optimize My Website for Mobile or Desktop?

an Article published on July 23, 2014
...design and production phases of website creation. The great thing about responsive design and mobile-first development is that it can be done for most any new website. At Newfangled, this can be done on both our WordPress and NewfangledCMS platforms....
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