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Article

Why Did One Campaign Do Better Than Another?

an Article written by Christopher Butler on October 20, 2009

...with Less” compares to the others in the months to come. If It’s All About Conversions… However, if I evaluate success in terms of value added to Newfangled, particularly which articles generated further interest in our material, then I might...

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Article

Website Performance: You Have a New Site - Now What?

an Article written by Mark O’Brien on October 14, 2009

...we are not going to sign up 1,000 clients in the next month. Newfangled’s mission is to serve a small number of clients perfectly, as opposed to rolling out an automated solution for the masses. Who can afford a $40k...

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Article

Prospect Experience Design

Creating the New CDISC.org

an Article published on October 1, 2009

The Newfangled team has been pretty busy this week… We just launched another brand new website: www.cdisc.org! This site, for CDISC (Clinical Data Interchange Standards Consortium), is the first that I’ve seen through from conception to launch, so I’m personally...

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Article

Google Analytics Individual Qualification

an Article published on August 30, 2009

“I am qualified?”. Months of using Google Analytics and two weeks of studying “Google Conversion University” and “Google’s Help Center”, I’ve passed the Google Analytics Individual Qualification Exam. What does it mean to be qualified though? I’m still struggling to...

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Event

RISD Entrepreneur Mindshare

an Event published on October 19, 2013

Newfangled’s COO, Christopher Butler, presented at the 2013 Entrepreneur Mindshare at the Rhode Island School of Design....

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Article

The Long-Term Relationship is Where Things Really Get Interesting

an Article written by Christopher Butler on August 21, 2009

...about the long-term relationship!” A typical web project for us at Newfangled can take anywhere from 6-9 months, from initial consulting, through prototyping, design, build, design application, quality control, content entry and going live. It’s a long, involved process during...

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Article

Synchronicity of Ideas in Contemporary Web Culture

an Article written by Christopher Butler on August 21, 2009

In responding to a comment from @MaggieB on our May, 2009 newsletter, A Practical Guide to Social Media, who credited us for devising a “Newfangled” marketing method, I brought up the concept of “multiples,” or the phenomenon of simultaneous discovery....

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Article

Questioning the Value of Online Content

an Article written by Christopher Butler on August 19, 2009

...the value of content has been central to the thinking behind our own marketing and content strategy at Newfangled. We’ve been prolific in our writing over the past few years, but are now at the point that calibration and value...

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Article

Great Referral Traffic

an Article written by Christopher Butler on August 14, 2009

...newsletters, though you forgot ours 😉” and included a link to our newsletter page. Shortly after, they messaged back to let me know that they’d added the Newfangled newsletter to their list. I was surprised! Within an hour, we started...

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Article

Prospect Experience Design

Meet the new Village Fertility Pharmacy!

an Article published on August 7, 2009

I am pleased to announce one of the newest additions to the Newfangled family, the redesigned Village Fertility Pharmacy! This site, which went live on July 31, was a complete rebuild/redesign. The means that we went back to the drawing...

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