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Article

Newfangled's Triple Bottom Line

an Article written by Mark O’Brien on June 19, 2014

...the buyout was complete. Eric Holter, who was the founder of Newfangled, created something brilliant — something I fell in love with even before I started working here, which is why I made such a plea to work at Newfangled in...

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Podcast

Agency Marketing Matters, Episode 5: You Should Be Somebody's Client

a Podcast hosted by Christopher Butler and Mark O'Brien on September 1, 2016

https://soundcloud.com/newfangled-agency-marketing-matters/episode-5-you-should-be-somebodys-client Mark: Hello and welcome to the Newfangled Marketing podcast. This is a bi-weekly podcast that focuses on digital marketing topics that are of interest to marketing agencies specifically. We are Newfangled and we’re all about working with agencies across...

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Article

Prospect Experience Design

Evolution of the Newfangled Logo

an Article published on June 6, 2012

When I arrived at Newfangled almost twelve years ago, the company was known as Newfangled Graphics Co. and the hand-painted wooden sign by the door featured a 19th century Industrial Revolution-style logo. Co-founders Steve Brock and Eric Holter began Newfangled...

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Article

Email Marketing

Success Stories: How one agency radically changed their business development results

an Article written by Mark O’Brien on August 25, 2015

The thing about Newfangled’s focus of working with agencies is that we get to work with some of the coolest, most interesting, and fun people on the planet. MJ Legault, co-principal of Origin (along with Danielle Kristmanson, who is equally...

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Podcast

Content Strategy

The Writer/Editor Dynamic

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on March 2, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-4-the-writereditor-dynamic/s-lTCIv Chris Butler: Hello, and welcome to the Newfangled Agency Marketing Matters podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: We’re getting together again in this back corner of Newfangled headquarters...

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Article

How the Newfangled Seminar Changed One Agency's Approach to Their Own Marketing

an Article written by Mark O’Brien on February 23, 2016

...that. Mark: Well thank you so much Angi, really good to see you on the camera and I can’t wait to see you in person in a few months. Angi: We’ll see you soon. Mark: Okay, great. Bye! Angi: Thanks!...

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Article

How Marketing Agencies Can Create Business Generating Websites

an Article written by Christopher Butler on June 24, 2011

...to enable the agency website to attract, inform, and engage prospects. Newfangled’s Mark O’Brien and Chris Butler discuss the vision for the modern marketing website that Mark has written about in his new book, A Website that Works: How Marketing...

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Podcast

Agency Marketing Matters, Episode 8: The Marketing Maturity Index

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on November 10, 2016

...North America to help them use these different digital marketing tools and strategies to promote their own businesses. I’m Mark O’Brien, the CEO of Newfangled. Lauren: Hi, I’m Lauren Siler, the Director of Marketing at Newfangled. Chris: I’m Chris Butler....

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Podcast

Agency Marketing Matters, Episode 3: How Big of an Audience Do You Need?

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on August 4, 2016

https://soundcloud.com/newfangled-agency-marketing-matters/episode-3-how-big-of-an-audience-do-you-need Mark: Hello, and welcome to the Newfangled Marketing Podcast. I’m Mark O’Brien, the CEO of Newfangled. Lauren: I’m Lauren Siler, director of marketing at Newfangled. Chris: I’m Chris Butler. I’m the COO of Newfangled. Mark: Today’s topic is about...

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Podcast

How Smart CTAs And Progressive Profiling Work

a Podcast hosted by Christopher Butler and Mark O'Brien on March 16, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-5-how-smart-ctas-and-progressive-profiling-work Chris Butler: Hello, and welcome to the Newfangled Agency Marketing Matters podcast. I’m Chris Butler. Chris Creech: And I’m Chris Creech. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: And we’re here for the fifth episode of Season 2....

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