As Director of Paid Media, I bring nearly a decade of experience, juggling strategic planning, paid campaign management, and turning ideas into tangible results. With a finely tuned ear for campaign pacing, I guide my clients to understand the audience feedback hidden within trackable data. Together, we transform these learnings into actionable strategies that spark real change and ultimately drive conversions.
Before joining Newfangled, my journey has taken me across the globe, collaborating with digital media publishers and advertising agencies in the vibrant landscapes of the US, UK, and EMEA markets. I also played a pivotal role in a start-up marketing agency, steering it to grow into a company of 200+ people. Besides the “pixels”, I’m all about people – managing, mentoring, and helping others grow. If I hadn’t become a marketer, I might have pursued a career as a human rights officer. I hold a Master’s degree in International Relations and Diplomacy, but my Bachelor’s degree in Marketing Management took precedence.
Outside the office, catch me plotting my next trip, indulging in epic family feasts (because in Bosnia, it’s all centered around the food), finding zen through meditation, or getting lost in the wisdom of classic literature.