We don’t just build websites for agencies. We also build websites for their clients!

If you’ve visited our homepage, you’ve probably read the following statement:

“Newfangled builds conversion-focused websites for ad agencies and their clients.”

That’s what we call our “positioning statement.” It’s a tweet-sized elevator pitch. It says what we do, and who we do it for.

Short as it may be, that last clause, “…and their clients,” tends to fall off the radar. We’re working on a soon-to-launch redesign of Newfangled.com, which, among other things, will feature a new version of our positioning statement. Even shorter, believe it or not, and significantly bigger. Right now, our working statement is:

“We build conversion-focused websites for ad agencies and their clients.”

Shorter, yes. But I’m wondering if we couldn’t just say:

“Conversion-focused Websites”

…and let the “for whom” conclusion come more subtly through experiencing the rest of our site. I don’t know — we’re working on it, and I’m just thinking out loud.

In reality, we’ll probably land somewhere closer to this:

“We work with ad agencies to build conversion-focused websites for their clients.”

…and it’s probably better that way. Clarity and all.

But here’s the thing: we do a variety of things that center on the conversion-focused idea. In fact, here’s a list of the types of work we do regularly:

• New websites for agencies
• New websites for clients of our agency partners
• New websites for direct clients
• Consulting engagements for agencies
• Consulting engagements for clients of our agency partners
• Consulting engagements for direct clients

So, how does that play out in reality? Well, since January, 2012, we’ve started 9 new website projects for agencies, 9 new website projects for clients of our agency partners, 5 new projects for clients with whom we work with directly (including providing visual design), and 5 new consulting engagements.

Examples

I’d like to show you some examples. Of the 23 sites we started since January, we’ve launched 7. We also launched 7 other sites since January that we began working on last year. Among them are sites we’ve done for agencies, sites we’ve done for clients of our agency partners, and sites we’ve done for direct clients. Some of the examples will have more detail than others, and some will be from this year’s pool as well as last year’s. I’ll also show you an example of a consulting engagement we just wrapped up that ended with a prototype that our client will implement with their own design and development team.

RIPTA.com
Started: January, 2011
Launched: January, 2012

We’ve been working with the Rhode Island Public Transit Authority (RIPTA) since 1999, and this launch was the third new website we’ve built for them in that time. In fact, both Justin Kerr and Jim Hendrickson have been here long enough to have worked on all three projects! Below are three previous versions dating all the way back to 1999…

…and here is the latest redesign, which launched this year:

VermontCreamery.com
Started: August, 2011
Launched: January, 2012

We partnered with The Scuola Group to create a new website for their client, Vermont Creamery.

All4Inc.com
Started: October, 2011
Launched: February, 2012

We worked with All4, an environmental compliance consultancy, to design and build a new version of their website.

Clinipace.com
Started: September, 2011
Launched: February, 2012

We worked with R+M, a brand experience agency partner, to create a new website for their client, Clinipace Worldwide, a digital research firm that serves pharmaceutical and medical device companies.

BrightSourceEnergy.com
Started: February, 2012
Launched: May, 2012

We worked with Litos Strategic Communication, another agency partner, to create a new website for their client, BrightSource, a solar thermal technology company.

TheLinusGroup.com
Started: January, 2012
Launched: May, 2012

We worked with The Linus Group, a marketing firm focused on scientific products and services, to create a new version of their website.

Okuma.com
Started: March, 2012
Launched: July, 2012

We worked with Hawse Design, another agency partner, to create a new website for their client, Okuma, a machine tools and machine process optimization company.

CACU.com
Started: January, 2012
Launched: August, 2012

We worked with Bailey Lauerman, another agency partner, to create a new website for their client, Community America Credit Union.

LilaDelman.com
Started: October, 2011
Launched: September, 2012

We worked with Spada Media, another agency partner, to create a new website for their client, Lila Delman, a luxury real estate broker in New England.

HomeTownRent.com
Started: July, 2012
Launched: September, 2012

We worked with Home Town Rent to redefine their digital marketing strategy as well as prototype a new version of their website, which they will design and build internally.