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Transitioning from Push to Pull Marketing

Pull marketing is quickly becoming the only sort of marketing that works for small to mid-sized firms, and the transition can take a long time to successfully pull off.

During this webinar we’ll take a look at how your agency can make the transition from marketing your firm through push techniques such as making cold calls, sending email blasts to paid lists, and buying ads, to marketing through pull techniques such as creating educational newsletters, blogs, and webinars, getting your work published in industry journals, and speaking at industry events.

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