The Great Inversion: How Digital Marketing Has Matured Beyond the Website

In this white paper, five of Newfangled’s top category experts weigh in on what we have come to refer to as “The Great Inversion” — the process by which the marketing elements that orbit your site have matured to become more important, powerful, and complex than the website itself. Your website is still your temple, but it is far more reliant then ever upon everything that surrounds, leads to, flows from, and populates it.

Mark O’Brien
Chief Executive Officer

At Newfangled, we’ve always said that your website is your marketing temple. It’s the home for many of your most important marketing assets, and it’s the ultimate destination for all other, off-site marketing media.

As far as we can tell, this is as true as it ever was. A