Article Finding Your Engagement Style: Talking by Christopher Butler on February 23, 2011 One of the hardest things about sustaining your content strategy is continually developing good ideas. Writing, believe it or not, is not always the best way to do that. In fact, many good writers naturally engage with ideas in other ways besides writing them down. Over the next four posts, I want to briefly review four different engagement styles and show how each can be a great place to start working through ideas before you start formally writing anything... Read Now About
Article Health Enterprises Goes Live by Justin Kerr on February 14, 2011 Last week we launched a new site for Health Enterprises, a global supplier of consumer healthcare products and Newfangled client for over eight years. Read Now About
Event MarketingProfs Online Seminar published on February 10, 2011 Mark O'Brien hosted an online seminar on using personas to boost website performance... Read Now About
Article Putting You in Control of Your Website’s Social Media Integration published on February 9, 2011 Interview with Newfangled developer, Jim Hendrickson, to discuss social media integration and how to give the client control and flexibility in the ever-changing world of social networks. Read Now About
Article Content Strategy 10 Years | 10 Things by Justin Kerr on February 9, 2011 Once a month at Newfangled, we have a Lunch & Learn session in which a member of the team shares a presentation (amidst pizza and soda) on a topic that interests them and relates to their role at the company. "10 Years | 10 Things," explains some of the things I've learned since working as a web designer. Read Now About
Article Intro to CRM & Web Lead Management published on January 31, 2011 Despite working on many projects involving complex CRM integrations over the past few years, I've had a tough time understanding the big picture of how these systems work and how their services differ from one another. In late 2010, I made a goal to finally tackle this subject and get a better understanding of the CRM and Lead Marketing Automation landscape. I shared what I learned with the Newfangled team in a recent Lunch & Learn session, but also wanted to share it here for those of you who are similarly bewildered by the web lead management field. Read Now About
Article Your Website is Not for You! by Christopher Butler on January 31, 2011 Even though creating consumer personas has been a common marketing practice for decades, applying the same principles to website planning tends to be overlooked. But without going through the process of web persona development, your client is much more prone to making guesses or assumptions about who their prospects are. In most cases, their guesses/assumptions will really look more like them than anyone else. Creating web personas, whether they are specific, general, or behavioral, prevents us from mistakenly building websites for ourselves rather than those we want to serve... Read Now About
Event ReCourses 8th Annual New Business Summit published on January 26, 2011 Mark O'Brien presented a session on how agencies can build more effective websites... Read Now About
Webinar Blogging for Marketers Hosted by Mark O’Brien This webinar will be a review of blogging best practices for marketers, including those blogging for marketing firms and in-house marketing departments. Access Now About
Article The Web of Tomorrow by Christopher Butler on January 13, 2011 We're doing monthly lunch and learns now Read Now About
