Within a digital landscape that is constantly morphing, you need empathetic, intentional and educational content that breaks through the sea of sameness and drives home your brand’s expertise.
My role as a content marketing strategist is to help shine a light on the knowledge you already possess and turn that into effective thought leadership. I’ll help you envision and craft an overall content strategy that fuels your digital marketing campaigns, with the end goal of elevating your strategic brand message and attracting traffic and conversions.
Prior to joining Newfangled, I worked in a variety of marketing and communications roles across industries (not-for-profit, packaged goods, legal, higher education). I received my journalism degree from the University of Kansas (Rock Chalk!) and reside in my favorite college town, where the soybeans and wheat are legit. In the summers I scoot up north to avoid the heat, enjoying lake life in Michigan.