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Article

Content Strategy

Is SEO Dead?

an Article written by Mark O'Brien on September 25, 2024

...for the past 25 years. And SEO, for the majority of our existence, has been the cornerstone of our lead development and our client’s lead development. SEO is something we’ve taken very seriously, and still do. It used to be...

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Article

Content Strategy

I’m a Human Writer. Here’s How AI Fits Into My Job. 

an Article written by Maria Prince on August 15, 2024

...when a sentence is too long to please the SEO bots, even if it is technically correct.  You know when and how to add internal and external links to further boost SEO and provide a solid user experience for folks...

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Article

Content Strategy

Either Hire an Outside Marketing Team or Hire In-House, Right? Not Exactly.

an Article written by John Nugent on February 16, 2024

Let’s start by addressing the elephant in the room. You see the title of this article. You’re on our website. You can tell what we do. So yes, we ideally want you to choose to work with us over...

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Podcast

Content Strategy

SEO - What's Changed and What's the Same

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on May 25, 2017

...Newfangled is that the title of this podcast is what hasn’t changed about SEO, but the first idea I threw out just to oversimplify a point was nothing about SEO has changed since 1999. When we talk about SEO, as...

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Article

Content Strategy

SEO For Humans: How to Keep Focus on Your Audience Without Missing the Target (Keyword)

an Article written by Corey Florindi on July 20, 2021

Your firm puts a great deal of focus on SEO in your content marketing efforts. After all, solid SEO leads to more site traffic and higher conversion rates. But are all of the SEO “best practices” actually serving the audience...

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Article

Expertise-based SEO VS. Keyword-based SEO

an Article written by Mark O’Brien on January 24, 2012

...on writing the right content in the first place. While I agree that link-building is an important aspect of SEO, if you focus on writing relevant, expertise-based content, the rest will come. KEYWORD-BASED SEO The opposite of expertise-based SEO is...

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Article

How To Do SEO, Part 2, Farming vs. Hunting

an Article published on March 26, 2008

...for SEO hunting, that aggressively goes after a few prize keywords. Direct sales of consumer products, for example, may require an SEO hunter. But in my opinion those goals fit an AdWord campaigns more than organic SEO. But hey, if...

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Article

What Do You Mean by SEO?

an Article written by Christopher Butler on January 5, 2011

...be due to very real abuses of SEO. But does that mean SEO is all bad? Well, it depends upon what you mean by SEO. The trouble with acronyms is that, sometimes, the more they’re used the farther away their...

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Article

SEM and SEO - What's the Difference?

an Article published on February 2, 2006

...engine optimization. We’ve written a lot about SEO in the past so this month we’ll focus on search engine marketing. The goal is to clarify proper expectations for SEM compared to SEO so that you can engage in the most...

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Article

Why we do SEO (the way we do)

an Article published on November 20, 2012

...that a reasonable person would think is relevant?   How to Do SEO, the simple version Without further ado, here’s a two-step SEO strategy: Write good content. Add good metadata. That’s really all there is to it.  I’m serious.  ...

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