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Webinar

Business Development

Transform Industry Challenges Into Your Competitive Edge: A Two-Part Webinar Series

hosted by Mark O’Brien on October 16, 2024

You’ve weathered storms before. You’ve adapted to new technologies, market shifts, and client demands. But the challenges your agency faces now are different. And you’re not alone. Join Newfangled CEO Mark O’Brien for a candid two-part webinar series that speaks...

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Article

Content Strategy

I’m a Human Writer. Here’s How AI Fits Into My Job. 

an Article written by Maria Prince on August 15, 2024

...profound, specific content.  Newfangled built our content marketing service on the foundational principle that only novel, profound, and specific content can break through the noise. That’s still true — perhaps truer than ever as AI increases the amount of content...

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Article

Business Development

How Newfangled’s Proprietary Software Helps Drive New Business

an Article written by John Nugent on September 25, 2023

...the ads they clicked, the pages they’ve interacted with, the assets they’ve downloaded, and in what order all that engagement took place.  Newfangled’s clients use the Insight Engine in conjunction with guidance from our team of consultants. Here are three...

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Article

Content Strategy

Is SEO Dead?

an Article written by Mark O'Brien on January 6, 2025

...been told that there are parts of that message that weren’t fully understood. So let’s take a more nuanced approach. https://vimeo.com/1010693179 Newfangled’s Experience During the SEO Golden Age First of all, some brief context: Newfangled has been involved in marketing...

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Article

Business Development

The Two Most Important Factors for Effective Marketing

an Article written by Mark O'Brien on September 10, 2024

...Newfangled knows we emphasize this, and we’re not the only ones. Carl Smith from the Bureau of Digital recently surveyed about 700 agencies and found that firms doing best in these difficult times are those who are sharply positioned and...

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Article

Content Strategy

Give Your Content Marketing a Fighting Chance: Make it Novel, Specific, and Profound

an Article published on November 11, 2024

...know from the very beginning that what you’re writing about has what it takes to break through the monotonous sea of sameness and connect with your prospects.  Novel, Specific, Profound: How Do They Work?  Newfangled has our own “litmus test,”...

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Content Strategy

Want Better-Fit Leads From Your Marketing? Start With Your Content Topic Selection

an Article published on February 6, 2024

...must first know who they are. Without identifying your target personas, you end up writing for yourself and risk missing the mark. Know who you are writing for before figuring out what you will write about. And when we say...

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Article

Paid Media

Why Both Lead Gen & Website Conversion Campaigns Are Necessary for a Healthy Pipeline

an Article published on January 19, 2024

...needed. Determine the Right Campaign for the Type of Leads You Need  At Newfangled, we leverage LinkedIn for paid media campaigns, whether they’re lead generation or website conversion efforts. For B2B firms, we have found that this platform produces the...

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Article

Content Strategy

Can AI Content Be Extraordinary?

an Article written by Mark O'Brien on August 15, 2024

...writing arena — not a replacement for human creativity and insight. It’s about leveraging its strengths while compensating for its weaknesses.  Newfangled’s Innovative Approach to AI-Assisted Marketing Strategies Imagine this: a tool that doesn’t regurgitate facts or surface-level insights, but serves...

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Webinar

Business Development

What's New — And What's Next — With Magnolia

hosted by Lauren O’Brien on January 30, 2025

...planner for agencies, which has evolved significantly since its October launch, thanks to great feedback from agency teams. Join us for a fresh look at what’s new and what’s next, just for our valued Newfangled audience. On Thursday, January 30...

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