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Email Marketing

How Outbound Marketing Enhances Your Inbound Efforts

an Article published on February 15, 2016

...today for digital marketing, there has been a slower, more deliberate shift in how we market ourselves online.Google was founded in 1998, and by the mid-2000s, SEO was becoming a part of the Internet lexicon. Companies like Newfangled were talking...

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Article

How the Pandemic Changed (and Didn’t Change) Your Content Marketing Strategy

an Article written by Lauren O'Brien on December 13, 2020

...leadership value. When possible, bolster your webinar content with a supporting article that clearly articulates the insights of the conversation and the topic you covered. That well-written article will help you get the most SEO equity out of that page...

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Service

Content Marketing

a Service published on April 28, 2016

...monthly editorial meetings and topic ideation sessions, manage your content team’s production deadlines, edit all of your content, structure it for SEO, and regularly report on the efficacy of your published content within the context of the goals we set...

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Podcast

Agency Marketing Matters, Episode 7: The 2016 Newfangled Seminar Takeaways

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on October 27, 2016

https://soundcloud.com/newfangled-agency-marketing-matters/episode-7-the-2016-newfangled-seminar-takeaways Mark O’Brien: Hello and welcome to Agency Marketing Matters. This is a biweekly podcast that deals with digital marketing topics that are of interest to agencies. We’re at Newfangled. We work with agencies throughout North America to help them...

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Article

Content Strategy

Don't Let Impostor Syndrome Undermine Your Content Marketing

an Article written by John Nugent on August 28, 2020

...better than any consultant would. Why Do I Need a Content Marketing Coach? As Google has gotten smarter about human communication and language, online content has shifted. Now, SEO relies on telling great stories that resonate and educate your prospects...

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Article

Content Strategy

It's Time to Stop Considering Your Marketing Spam

an Article written by Lauren O’Brien on September 6, 2016

...content at a clip that would fulfill the SEO strategy we’d put in place earlier in the month. We’d already worked through the cultural shifts that would need to happen at the agency in order for the team to reliably...

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Article

Content Strategy

Three Ways Prospects Read Your Case Studies

an Article written by Christopher Butler on July 7, 2020

...Anything shorter is not likely to show up in search results. But length for the sake of SEO shouldn’t be a priority for a case study. Remember, we’re optimizing for the human prospects who are already on your site. They’re...

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Article

Content Strategy

Getting Team Buy-In for Your Content Marketing

an Article published on November 23, 2016

...If writing is a hurdle, consider putting two thought leaders in a room and recording their conversation for a video or audio post (or break the recording up into several posts). The transcription of the recording will leverage SEO for...

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Article

Content Strategy

After Content Marketing

an Article written by Christopher Butler on August 15, 2013

...the SEO benefit of your content, it has to be text. But our engines are getting a bit more sophisticated, and fortunately, so are we. We now have a greater ability to create metadata for media like audio and video...

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Podcast

Consider This Season 1, Episode 3: Writing is not enough

a Podcast hosted by Lauren O'Brien on December 14, 2017

...audience sees it is going to be good SEO strategy, you’re putting words out there, explaining what the symptoms are, and so that person is looking for a solution to that problem they keep seeing. A lot of times what...

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