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Article

The Case for Pursuing Webinars Before Starting Your Podcast

an Article published on January 30, 2017

...event in order to leverage the SEO equity of the discussion. Most one-hour webinars will yield approximately 8,000 – 10,000 words of indexable, educational content! As a reminder, we recommend publishing roughly 3,000 words of indexable, thought leadership content to...

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Article

The Case for Content: Why Content Marketing is the New Normal

an Article written by Tema Flanagan on November 9, 2012

...of 10.4 Enter content marketing. In many ways, I see it as a natural extension–and maturation–of white-hat SEO. If old-school marketing techniques are about “pushing” messages to consumers, content marketing is about “pulling” them in with outstanding content that appeals...

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Article

How to Win the Outbound Email Long Game

an Article published on June 12, 2018

...the live event has happened. Finally, you can utilize transcription services like Rev.com to gain SEO equity from an approximate 8,000-10,000 word transcript from the event after the fact. For promoting an upcoming webinar, we recommend this cadence of emails:...

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Article

Getting Started with Account Based Marketing

an Article published on November 8, 2019

...you should neglect your SEO efforts. In fact, if you’re doing either correctly, the content can be one and the same. Building Your Account-Based Marketing Target List When it comes to implementing ABM, there are many tools out there you...

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Article

Content Strategy

Common Pitfalls to Avoid When Writing Your First White Paper

an Article written by Lauren O’Brien on May 30, 2017

...of your white papers. Blogs should be at least 500 words because they must be thorough enough for you to gain SEO equity from them. If you write a 250-word blog on one topic and your competitor writes a 700-word...

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Article

Content Strategy

How to Write a Blog Article

an Article published on May 28, 2019

...in your blog. Subheadings are great for SEO, as well as for organizing your content in a way that a reader can easily digest. Most people consuming content on the internet today skim around until they see what they determine...

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Podcast

Content Strategy

How to Break Your Digital Marketing Bad Habits

a Podcast hosted by Lauren O'Brien on June 21, 2018

...on their mind Not being thoughtful about content meta data and subheadings, and missing SEO equity opportunities Adding noise to prospects’ inboxes with broad subject lines that present no value proposition Rate, Comment, and Subscribe: Apple Podcasts Soundcloud Stitcher  ...

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Podcast

The Do's and Don'ts of Gated Content

a Podcast hosted by Lauren O'Brien, Mark O'Brien and Christopher Butler on May 11, 2017

...holistic content plan, you’ve got to think outside of just indexable articles and blogs, which are important from an SEO standpoint. But, when we think about providing points of conversion on the site to allow you to build up your...

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Article

Learning From Dinosaurs: Content Lessons from the World of Print

an Article written by Tema Flanagan on December 3, 2012

...promotion of each title. Thankfully, promoting your work is infinitely easier online. Ideally, you’re already pulling in readers organically via SEO best practices, but don’t forget to spread the word about newly published content via social media, email digests, and...

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Article

Google Zeitgeist 2012 - Takeaways

an Article published on December 13, 2012

...many Most Searched until you drill down by country and topic.   I’ll admit right now most of the Zeitgeist data is not very actionable.  We don’t work with too many clients that are basing their SEO strategy on ranking...

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