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Article

Thank You

an Article written by Mark O’Brien on January 4, 2011

...Durham. Despite his not being in the daily mix, evidence of Eric’s impact on Newfangled is everywhere. Eric crafted our basic position on information architecture, our approach to SEO, and discovered grayscreen prototyping. He set us on course to focus...

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Article

Prospect Experience Design

Parallax Websites, the Right(ish) Way

an Article written by Dave Mello on December 10, 2013

...into a popular framework for constructing entire sites. Building a parallax-based website to be SEO-friendly and reasonably fast requires some unique work-arounds. We’ll take a look at some of them — and we’ll also look at why, in most cases,...

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Article

Time-Tested Design

an Article published on June 22, 2010

...and followed our recommendations regarding information architecture, visual design and SEO optimization. We also listened carefully to their needs and made the necessary enhancements to HCP.com as the company grew over the years. This mutual respect and trust is the cornerstone of...

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Article

The Content Suggestion Box

an Article published on January 22, 2013

...and Web Development— while Tema’s post “Learning From Dinosaurs: Content Lessons from the World of Print” occupies only one category: Content Marketing. We Want to Hear From You! Over the past twelve years we’ve written on topics from SEO to...

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Podcast

Content Strategy

How to Write Better Case Studies

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on February 2, 2017

...primary factor in your organic SEO strategy. Chris Butler: Right, and actually something that I think about a lot, it’s like a case study could definitely be something that a researcher interacts with and finds and gets a lot of...

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Article

Content Strategy

How the Buying Cycle Will Inform Your Content Marketing Strategy

an Article written by Lauren O'Brien on May 20, 2019

...organic search. Researcher content must be well-framed for SEO, and that goes far beyond optimizing the page’s metadata. To make it onto a researcher’s radar, you should have a clear understanding of how people in your industry are searching for...

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Article

Resourcing Your Content Strategy

an Article written by Tema Flanagan on May 6, 2013

...conversion-driven approach to web development, which relies heavily on the role of content. So it’s only natural that in thinking about all the potential rewards of content marketing–improved SEO, more and better-quality site traffic, and the prospect of numerous content-related...

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Article

Put Me in, Coach: The Newfangled Marketing Method

an Article published on April 23, 2015

I still remember the first time I heard of content strategy. Having no idea what it was, naturally, I turned to Google. I got hundreds of results on blogging, SEO, marketing automation, email marketing, CTAs. My first thought was, “I...

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Content Strategy

Your Concerns About Outsourcing Content Are Valid. Here's Why You Should Do it Anyway.

an Article written by Tema Flanagan on June 15, 2021

...publish polished, SEO-optimized content. With a professional writer dedicated to your content, you’ll publish on a predictable schedule. One that finally allows you to plan and execute a sophisticated digital marketing strategy.  These benefits are very real. But before you...

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Article

CRM

How to Effectively Measure Your Marketing

an Article written by Lauren O’Brien on July 28, 2015

...Analytics, by navigating to Acquisition > SEO > Queries. If you’re surprised by what you find in this report, it could be worth re-evaluating your keyword strategy as it relates to your web content. You can use tools like Google...

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