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Prospect Experience Design

Services or Capabilities – What's the Right Service Page Strategy?

an Article written by Christopher Butler on December 6, 2023

...– it will probably get them to stick around and perhaps even get in touch. But on the other hand, probably and perhaps aren’t good enough. A clear service page strategy begins with understanding a service page’s purpose. A service...

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Content Strategy

Your Next Content Marketing Tactic: Attracting Conversions With Repurposed Content

an Article written by John Nugent on January 23, 2024

...are a way to further highlight content upgrades that you have already created.  What Is a Resource Page? For the purposes of this article, a resource page is a web page on your site that highlights any online resource or...

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Content Strategy

Is SEO Dead?

an Article written by Mark O'Brien on January 6, 2025

...to be that you could publish an article and the next day, if it was a good article that was framed properly, it’d show up on page one on Google. Sometimes at the top of page one. Just to prove...

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Content Strategy

How Do You Create a More Effective Case Study? Think Outside the Box

an Article published on March 6, 2024

...Usually, it’s a positioning page — like your website’s home page or a service page — that provides a deeper look into the how and why of your business.  Prospects read case studies when they are already 3-5 pages into...

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Webinar

Business Development

What's New — And What's Next — With Magnolia

hosted by Lauren O’Brien on January 30, 2025

...at 12 p.m. EST Lauren O’Brien and John Nugent will show you what’s possible with Magnolia. Find out how agency-specific frameworks make Magnolia a truly standout tool. Learn how agencies are using Magnolia to step into the future of strategic...

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Article

Business Development

Proactively Engage Your Leads — Or You’ll Leave Business on the Table

an Article written by John Nugent on March 28, 2024

...page.  Buyer MQLs are actively learning everything they can about your firm. You can just feel they’re on the cusp of making a buying decision. And, man, is that a good feeling. But you know what’s an even better feeling?...

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Page

Test Calc

a Page published on February 13, 2025

Lead Calculator (multipage) Step 1 of 6 16% How many unique visitors visit your website each weekday? How many targeted prospects are currently on your email list? Does each page of your site have a detailed positioning statement? Do you...

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Article

Content Strategy

Give Your Content Marketing a Fighting Chance: Make it Novel, Specific, and Profound

an Article published on November 11, 2024

...waste as there are currently 179,000,000 search results on Google for this phrase and results on the first page all have similarly worded titles. (results from January 27th, 2022) Competing with that would be difficult, to say the least. But...

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Article

Business Development

How Newfangled’s Proprietary Software Helps Drive New Business

an Article written by John Nugent on September 25, 2023

...setting elevates leads if they have done the following: Viewed at least five pages of content on your site Viewed at least one positioning page on your site Converted and filled out at least one form field on your site...

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Article

Email Marketing

Turn Prospects Into Clients With List Segmentation and Lead Scoring

an Article published on April 11, 2024

...page* Viewing case studies* Content downloads *The website pages that you apply value to will vary based on your business. Visits to positioning pages and case studies typically indicate “high intent” for doing business, so that’s why we recommend starting...

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