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Content Strategy

We Don't'Build Websites Anymore

an Article written by Christopher Butler on September 10, 2013

...flow of information from a variety of systems through our platform. The title of this piece isn’t hyperbole. We don’t’build websites anymore. We build information logistics platforms for marketing and e-commerce. That’s our future, and, I believe, yours too....

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Article

Prospect Experience Design

The Permanent Transition

an Article written by Christopher Butler on November 19, 2014

...as thinking of the sewer system in terms of manhole covers. But we don’t’just build websites anymore because we’re NOT interested in the manhole covers. We’re interested in what’s beneath them. And if you’ll forgive me pushing the metaphor...

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Article

Prospect Experience Design

The Future of Web Development is Information Logistics

an Article written by Christopher Butler on January 27, 2014

...sheets. They’re spending most of it brokering the flow of information from one system to another through the platforms we build. That’s what we mean when we say we don’t’build websites anymore. We build marketing platforms. That’s your future....

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Podcast

We're Not Smart Enough to Not Have a Plan

a Podcast hosted by Mark O'Brien on June 7, 2019

...I’m right. And so knowing that and building on that experience, now we’re at a point where we don’t’need to take data as much anymore because we have the systems at Linus that we’re to a point where we...

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Podcast

Yes, Wordpress is a Good Foundation for Your Digital Marketing

a Podcast hosted by Christopher Butler and Mark O'Brien on August 2, 2018

...animation tool would … The problem is, once you go off platform for a unique campaign purpose, you go silo with data and that’s why I don’t’like to, I don’t’want to advocate for standalone tools for standalone purpose...

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Article

Prospect Experience Design

The (Somewhat Commoditized) State of Web Design

an Article written by Christopher Butler on February 16, 2015

...is the most important question. First, let’s deal with the easy part. What we’re selling. Or, perhaps better put, what we’re not selling.   We Don’t’Sell Websites Anymore A few weeks ago, a tweet from Jeffrey Zeldman caught my...

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Podcast

The Pros and Cons of Personalization

a Podcast hosted by Christopher Butler and Dave Mello on October 12, 2017

...perhaps, but- Dave Mello: I have to clarify, we don’t’have any scotch at the table. Chris Butler: We don’t’ which is why we’re wrapping this up in a timely fashion. Dave Mello: Fantastic. Chris Butler: But we do like...

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Podcast

A Conversation with Carl Smith, Owner of Bureau of Digital

a Podcast hosted by Mark O'Brien on August 16, 2018

...few drinks because that’s what’s going to happen. And also, you know, it’s kind of kindergarten rules, right? Like don’t’be a long talker, don’t’dominate, and don’t’be a slow talker. Those are even worse because they just take...

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Article

Prospect Experience Design

Casual Fridays: The Propriety of Proprietary - How Portable is Your CMS?

an Article written by Mark O’Brien on March 21, 2014

...blog tool you use. The thing you use for bookmarking, whatever it is. Sometimes those things just go away, and you don’t’have any recourse. What we’ve always tried to embrace is – look, if you don’t’want to be...

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Podcast

Content Strategy

How to Prioritize Social Media in Your Content Plan

a Podcast hosted by Lauren O'Brien on February 28, 2018

...person who would ever hire you for your services. So you don’t’want traffic for traffic’s sake. Holly Fong: Exactly. Yeah. Everything that you’re describing about Outbrain, and maybe I just need to learn more about it, I don’t’like,...

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