Article I’m Trying to Find Ways to Enable Concentration by Christopher Butler on June 2, 2010 I want to string together a couple of things I've been thinking about lately as far as web reading and web content formatting is concerned. Are links within the text and pagination of longer articles helpful things or distractions that keep us from concetrating well on what we're reading? Read Now About
Article Measuring What Really Matters by Christopher Butler on May 31, 2010 Measurement means all kinds of things to different people. But measuring user engagement with a website's content is what really matters. This month, we go back to the basics, looking at the fundamental metrics of visits, referrers, bounce rate and conversions, in order to advance forward to a new level of measurement understanding... Read Now About
Article Better Newsletter Formatting published on May 25, 2010 Part of a TMS call last week with CDISC involved some discussion of blog and newsletter formatting, and after the call our diligient client went right to work implementing some suggestions. The improvements to CDICS's on-site newsletter were so quickly implemented that I had to note the progression from our March newsletter (actually focusing on blogs, but applicable to newsletters too), to a TMS call, to live realization... Read Now About
Article My Web Reading Stats by Christopher Butler on May 10, 2010 It may be excessive and unneccessary, but I've been closely observing and measuring the content of my web reading for almost a year now. It's taken me a while to figure out just what to do with the data I gather Read Now About
Article My Web Reading Process by Christopher Butler on May 7, 2010 I still consider myself a student. I love to read, and there are more things I am interested in learning about than I can keep up with while still doing my job well. But part of doing my job well is staying informed so that I can inform our staff and clients. So, I've been continually refining my web reading process for a few years now, trying to make it as simple and as helpful as possible. I've been asked (by clients, colleagues, friends and family) how I do it enough times recently that I thought putting it down in a blog post would make for a helpful resource. (If it is helpful, please let me know.) This system isn't perfect, and I'm sure it won't be ideal for everyone. That said, here goes... Read Now About
Article Prospect Experience Design New Web Lessons from an Old Print Vanguard published on May 6, 2010 It's no coincidence that the most web savvy people I know spend a lot of time on the New York Times website. While most newspapers fought the web, they dove in head first and become a source of inspiration for many of us in the web field. For our agency partners who have a strong background in print design, there is a lot to learn from their approach. Read Now About
Webinar A Sense of Place: Information Architecture for Marketing Websites Hosted by Mark O’Brien Information Architecture is one of the most fundamentally important elements of your website, but it is also one of the most overlooked stages in the web development process. This webinar will review why Information Architecture is so important and how to ensure that your site has a great one. Access Now About
Article Mobile Mobile by Christopher Butler on May 4, 2010 Today, I published our April newsletter on adapting websites for mobile devices. Using our site as a "case study," I'm hoping to point out some best practices for optimizing existing websites for mobile, as well as do a soft-announcement of our new mobile suite. Keeping with the mobile theme, I thought it would be fun to catch the latest newsletter on some of the mobile devices we have laying around the office... Read Now About
Article Your Website, In Your Pocket by Christopher Butler on April 30, 2010 If you haven't given any thought to how your website appears and functions on a mobile device, now is the time to do so. Fortunately, the web platform that most popular mobile devices use has been built to handle the existing web quite well, making it likely that your site will at least be functional on an albeit much reduced scale. So rather than facing a complete rebuild of your site in order to stay current, conceiving of a smaller, functionally-limited version of your site for mobile devices is your wisest first move... Read Now About
Article Prospect Experience Design Award Winning by Justin Kerr on April 27, 2010 I recently received a direct-mail announcement for a website competition. The multi-panel fold out highlighted seven benefits of winning one of the coveted awards: a handsome plaque, a spot on the winners page of the organization's website, mention in a press release, exceptional marketing opportunities, proof that your work meets industry standards… Read Now About
